VERNE HARNISH is founder of the world-renowned Entrepreneurs' Organization (EO), with over 18,000 members worldwide, and chaired for fifteen years EO's premiere CEO program held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 260 partners on six continents, Verne has spent the past four decades helping companies scaleup. He's the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0), which has been translated into 26 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest books, Scaling Up Compensation and 12 Habits of Valuable Employees, rocketed to the #1 HR books on Amazon upon release. Verne serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

THE INTRODUCTION Tools for Scaling Up
THE OVERVIEW People, Strategy, Execution, Cash
THE BARRIERS Leadership, Infrastructure, and Marketing

SCALING UP PEOPLE
Introduction
THE LEADERS The FACe and PACe of the Company
THE TEAM Attracting, Hiring and Coaching
THE CORE Values, Purpose, and Competencies

SCALING UP STRATEGY
Introduction
THE 7 STRATA OF STRATEGY The Framework for Dominating Your Industry
THE ONE-PAGE STRATEGIC PLAN The Tool for Strategic Planning
THE PLANNING PROCESS Preparing and Leading

SCALING UP EXECUTION
Introduction
THE PRIORITY Focus, Finish Lines, and Fun
THE DATA Powering Prediction
THE MEETING RHYTHM The Heartbeat of the Organization

SCALING UP CASH
Introduction
THE CASH Accelerating Cash Flow
THE POWER OF ONE 7 Key Financial Levers
THE EXIT 4 Keys to Maximizing Valuation

NEXT STEPS 5 Things to Do Now
APPENDIX Top 12 Business Books