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Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Buch von Renee A. Mauborgne (u. a.)
Sprache: Englisch

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Beschreibung
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Über den Autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see [...].

Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 320
Inhalt: 287 S.
ISBN-13: 9781625274496
ISBN-10: 1625274491
Sprache: Englisch
Einband: Gebunden
Autor: Mauborgne, Renee A.
Kim, W. Chan
Hersteller: Harvard Business School Publishing
Maße: 160 x 238 x 31 mm
Von/Mit: Renee A. Mauborgne (u. a.)
Erscheinungsdatum: 20.01.2015
Gewicht: 0,629 kg
preigu-id: 105428857
Über den Autor

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see [...].

Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 320
Inhalt: 287 S.
ISBN-13: 9781625274496
ISBN-10: 1625274491
Sprache: Englisch
Einband: Gebunden
Autor: Mauborgne, Renee A.
Kim, W. Chan
Hersteller: Harvard Business School Publishing
Maße: 160 x 238 x 31 mm
Von/Mit: Renee A. Mauborgne (u. a.)
Erscheinungsdatum: 20.01.2015
Gewicht: 0,629 kg
preigu-id: 105428857
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