Edward L. Bernays: Public Relations

Cover: 9781607967125 | Public Relations | Edward L. Bernays | Taschenbuch | Englisch | 2014

Rückseite: 9781607967125 | Public Relations | Edward L. Bernays | Taschenbuch | Englisch | 2014

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Sprache: Englisch

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Beschreibung

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the
public interest and their own interest.

Über den Autor

Edward L. Bernays (1891-1995) was an American pioneer in the field of public relations and a nephew of Sigmund Freud. Drawing upon contemporary psychological theory, Bernays developed strategies for shaping public perception through media and symbolic association. Over the course of his long career, he advised corporations, political figures, and public institutions, helping to define the professional practice of public relations in the twentieth [...] later work, including Propaganda (1928), further articulated his theory that public opinion in democratic societies could be guided by informed and strategic communication. Bernays's writings continue to influence discussions of media ethics, political messaging, and the psychology of persuasion.

Erscheinungsjahr:	2014
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781607967125
ISBN-10:	160796712X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bernays, Edward L.
Hersteller:	www.snowballpublishing.com
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 21 mm
Von/Mit:	Edward L. Bernays
Erscheinungsdatum:	06.05.2014
Gewicht:	0,555 kg