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This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the
public interest and their own interest.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in
specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the
public interest and their own interest.
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 384 |
| ISBN-13: | 9781607967125 |
| ISBN-10: | 160796712X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernays, Edward L. |
| Hersteller: | www.snowballpublishing.com |
| Maße: | 229 x 152 x 21 mm |
| Von/Mit: | Edward L. Bernays |
| Erscheinungsdatum: | 06.05.2014 |
| Gewicht: | 0,555 kg |
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 384 |
| ISBN-13: | 9781607967125 |
| ISBN-10: | 160796712X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernays, Edward L. |
| Hersteller: | www.snowballpublishing.com |
| Maße: | 229 x 152 x 21 mm |
| Von/Mit: | Edward L. Bernays |
| Erscheinungsdatum: | 06.05.2014 |
| Gewicht: | 0,555 kg |
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