Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government¿s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O¿Donnell. He is on the boards of several communication and film journals.

Preface
Acknowledgments
Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion?
Propaganda Defined
Jowett and O'Donnell's Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
A Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
The Demagogue/Propagandist
Overview of the Book
Chapter 2. Propaganda Through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
Chapter 3. Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
Chapter 4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
Cultural Studies
Collective Memory Studies
Summary
Chapter 5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post-World War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
A New World of Propaganda, 1960 to 2018
Public Diplomacy
Chapter 6. How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Counterpropaganda
Effects and Evaluation
Chapter 7. Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Child Care
Case Study 2: Propaganda and Climate Change: The Heartland Institute
Case Study 3: Big Pharma: Marketing Disease and Drugs
Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine
Note
Chapter 8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda
The Process of Propaganda
Generalizations
Appendix. Cyber Propaganda
Cyberspace
The Social Internet
Hackers
How Stolen Data Feed the Propaganda Enterprise
The Transparency Agenda
"Fake News" and Politics
Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation?
Digital Propaganda and Information Access
Note
References
Author Index
Subject Index
About the Authors