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Introduction xi
I Charting a Course
1 The Opportunity Paradox: How Can Organizations Capture New Opportunities Most Effectively? 3
2 Parallel Play: Why the Usual Rules of Competition and Strategy Don't Apply in Emerging Industries and Product Categories 19
II Navigating the Path
3 Defer to or Ignore the Data? How Setting Aside Data (Selectively) Can Enable Pathbreaking Innovations 33
4 Crowd Sequencing: How to Accelerate Innovation and Address Uncertainty 45
5 Rational Heuristics: The "Simple Rules" That Leaders Use to Simplify Complexity 57
III Engaging with Stakeholders
6 Framing Innovations Effectively: Making the New Familiar, Then Novel 73
7 Product versus Purpose: A Productive Tension on the Path to Building Brand Advantage 83
8 When It's Time to Pivot, What's Your Story? How to Sell Stakeholders on a New Strategy 99
Conclusion: From Impossible Trade-Offs to Productive Tensions 111
On Theory and Methodology 127
Notes 129
Index 149
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780262046930 |
| ISBN-10: | 0262046938 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Bingham, Christopher B.
McDonald, Rory |
| Hersteller: | MIT Press Ltd |
| Maße: | 235 x 159 x 21 mm |
| Von/Mit: | Christopher B. Bingham (u. a.) |
| Erscheinungsdatum: | 26.04.2022 |
| Gewicht: | 0,42 kg |
Introduction xi
I Charting a Course
1 The Opportunity Paradox: How Can Organizations Capture New Opportunities Most Effectively? 3
2 Parallel Play: Why the Usual Rules of Competition and Strategy Don't Apply in Emerging Industries and Product Categories 19
II Navigating the Path
3 Defer to or Ignore the Data? How Setting Aside Data (Selectively) Can Enable Pathbreaking Innovations 33
4 Crowd Sequencing: How to Accelerate Innovation and Address Uncertainty 45
5 Rational Heuristics: The "Simple Rules" That Leaders Use to Simplify Complexity 57
III Engaging with Stakeholders
6 Framing Innovations Effectively: Making the New Familiar, Then Novel 73
7 Product versus Purpose: A Productive Tension on the Path to Building Brand Advantage 83
8 When It's Time to Pivot, What's Your Story? How to Sell Stakeholders on a New Strategy 99
Conclusion: From Impossible Trade-Offs to Productive Tensions 111
On Theory and Methodology 127
Notes 129
Index 149
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780262046930 |
| ISBN-10: | 0262046938 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Bingham, Christopher B.
McDonald, Rory |
| Hersteller: | MIT Press Ltd |
| Maße: | 235 x 159 x 21 mm |
| Von/Mit: | Christopher B. Bingham (u. a.) |
| Erscheinungsdatum: | 26.04.2022 |
| Gewicht: | 0,42 kg |
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