Tudor Bodea: Pricing | Taschenbuch

Cover: 9781606492574 | Pricing | Segmentation and Analytics | Tudor Bodea | Taschenbuch

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Sprache: Englisch

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Beschreibung

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population's willingness- to-pay are discussed along with the price-response functions that result from these assumptions; examples from several industries and organizations; dynamic pricing, with a special emphasis on the most common application--markdown pricing; the new field of customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response; and the relevant aspects of behavioral science to pricing. Additional examples include the asymmetry of joy/pain that customers feel in response to price decreases/increases.

Über den Autor

Tudor Bodea Groningen, Netherlands; Assistant Professor in the Operations Group; University of Groningen, Faculty of Economics and Business.

Mark Ferguson Columbia, SC; University of South Carolina; Wilbur S. Smith Professor in the Moore School of Business Mark Ferguson is the Wilbur S. Smith Professor in the Moore School of Business at the University of South Carolina.

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781606492574
ISBN-10:	1606492578
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bodea, Tudor
Hersteller:	Business Expert Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 10 mm
Von/Mit:	Tudor Bodea
Erscheinungsdatum:	18.01.2012
Gewicht:	0,262 kg