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Sprache:
Englisch
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Beschreibung
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
Über den Autor
João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.
Inhaltsverzeichnis
1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia
Details
Erscheinungsjahr: | 2023 |
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Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780367540142 |
ISBN-10: | 0367540142 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Redaktion: | Freire, João |
Hersteller: | Routledge |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 7 mm |
Von/Mit: | João Freire |
Erscheinungsdatum: | 31.05.2023 |
Gewicht: | 0,167 kg |