Practical Web Analytics for User Experience

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Sprache: Englisch

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Beschreibung

Explains how analytics can help readers to understand their users.

Über den Autor

Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.

Inhaltsverzeichnis

Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion

Erscheinungsjahr:	2013
Fachbereich:	Datenkommunikation, Netze & Mailboxen
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
ISBN-13:	9780124046191
ISBN-10:	0124046193
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Beasley, Michael
Hersteller:	Elsevier Science
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	233 x 189 x 17 mm
Von/Mit:	Michael Beasley
Erscheinungsdatum:	13.08.2013
Gewicht:	0,538 kg