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Cover: 9789814651363 | Practical Strategic Management | Eiichi "Eric" Kasahara | Taschenbuch
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PRACTICAL STRATEGIC MANAGEMENT
Taschenbuch von Eiichi "Eric" Kasahara
Sprache: Englisch

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Beschreibung
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9789814651363
ISBN-10: 9814651362
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Eiichi "Eric" Kasahara
Hersteller: World Scientific
Maße: 229 x 152 x 9 mm
Von/Mit: Eiichi "Eric" Kasahara
Erscheinungsdatum: 24.08.2015
Gewicht: 0,234 kg
Artikel-ID: 104173940
Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9789814651363
ISBN-10: 9814651362
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Eiichi "Eric" Kasahara
Hersteller: World Scientific
Maße: 229 x 152 x 9 mm
Von/Mit: Eiichi "Eric" Kasahara
Erscheinungsdatum: 24.08.2015
Gewicht: 0,234 kg
Artikel-ID: 104173940
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