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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Buch von Oren Klaff
Sprache: Englisch

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Beschreibung

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work."
-STEVEN WALDMAN, Principal and Founder, Spectrum Capital

"Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions."
-LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
-TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
-JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than [...] million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art-it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work."
-STEVEN WALDMAN, Principal and Founder, Spectrum Capital

"Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions."
-LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
-TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
-JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than [...] million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art-it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.

Über den Autor

Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital, where he raises tens of millions of dollars from investors and institutions. Intersection Capital has grown to [...] million of assets under management by using Klaff's pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. He is a specialist in financial modeling and the codeveloper of Velocity, a capital markets product that has raised more than [...] million of private equity and venture capital.

Zusammenfassung

ADVANCE PRAISE FOR
THE PITCH ANYTHING FORMULA:

"Fast, fun and immensely practical."

-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals
the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?
They hear hundreds of pitches a year. Pitch Anything makes sure
you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will
differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal,
read Pitch Anything and put its principles to work."
-STEVEN WALDMAN, Principal and Founder, Spectrum Capital

"Pitch Anything opened my eyes to what I had been
missing in my presentations and business interactions."

-LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals,
raise money, and handle tough situations."

-TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
-JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch,
Oren Klaff has unparalleled credentials.
Over the past 13 years, he has used his one-of-a-
kind method to raise more than [...] million-
and now, for the fi rst time, he describes his
formula to help you deliver a winning pitch in
any business situation.

Whether you're selling ideas to investors, pitching
a client for new business, or even negotiating for
a higher salary, Pitch Anything will transform the
way you position your ideas.

According to Klaff, creating and presenting
a great pitch isn't an art-it's a simple science.
Applying the latest findings in the field of
neuroeconomics, while sharing eye-opening stories
of his method in action, Klaff describes how the
brain makes decisions and responds to pitches.
With this information, you'll remain in complete
control of every stage of the pitch process.

Pitch Anything introduces the exclusive
STRONG method of pitching, which can be put
to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career,
make you a lot of money-and even change your
life. Success is dependent on the method you use,not how hard you try. "Better method, more money,"
Klaff says. "Much better method, much more
money." Klaff is the best in the business because
his method is much better than anyone else's. And
now it's yours.

Apply the tactics and strategies outlined in
Pitch Anything to engage and persuade your
audience-and you'll have more funding and
support than you ever thought possible.

Inhaltsverzeichnis
Section 1: The Problem; Chapter 1. Why This Book Can Help You; Chapter 2. This is Your Brain, This is Your Brain During a Pitch; Chapter 3. The Strong Method; Section II: The Solution; Chapter 4. Setting and Owning the Frame; Chapter 5. Telling the Story; Chapter 6. Revealing Intrigue and Building Novelty; Chapter 7. Offering the Prize; Chapter 8. Nailing the Hookpoint; Chapter 9. Getting a Decision; Section III: The Benefit; Chapter 10. What the Perfect Pitch Looks Like; Chapter 11. You are now one of the Best
Details
Erscheinungsjahr: 2011
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780071752855
ISBN-10: 0071752854
Sprache: Englisch
Einband: Gebunden
Autor: Klaff, Oren
Hersteller: McGraw-Hill Education Ltd
McGraw-Hill Education
Abbildungen: illustrations
Maße: 239 x 159 x 27 mm
Von/Mit: Oren Klaff
Erscheinungsdatum: 23.03.2011
Gewicht: 0,465 kg
Artikel-ID: 107327976
Über den Autor

Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital, where he raises tens of millions of dollars from investors and institutions. Intersection Capital has grown to [...] million of assets under management by using Klaff's pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. He is a specialist in financial modeling and the codeveloper of Velocity, a capital markets product that has raised more than [...] million of private equity and venture capital.

Zusammenfassung

ADVANCE PRAISE FOR
THE PITCH ANYTHING FORMULA:

"Fast, fun and immensely practical."

-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals
the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?
They hear hundreds of pitches a year. Pitch Anything makes sure
you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will
differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal,
read Pitch Anything and put its principles to work."
-STEVEN WALDMAN, Principal and Founder, Spectrum Capital

"Pitch Anything opened my eyes to what I had been
missing in my presentations and business interactions."

-LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals,
raise money, and handle tough situations."

-TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
-JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch,
Oren Klaff has unparalleled credentials.
Over the past 13 years, he has used his one-of-a-
kind method to raise more than [...] million-
and now, for the fi rst time, he describes his
formula to help you deliver a winning pitch in
any business situation.

Whether you're selling ideas to investors, pitching
a client for new business, or even negotiating for
a higher salary, Pitch Anything will transform the
way you position your ideas.

According to Klaff, creating and presenting
a great pitch isn't an art-it's a simple science.
Applying the latest findings in the field of
neuroeconomics, while sharing eye-opening stories
of his method in action, Klaff describes how the
brain makes decisions and responds to pitches.
With this information, you'll remain in complete
control of every stage of the pitch process.

Pitch Anything introduces the exclusive
STRONG method of pitching, which can be put
to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career,
make you a lot of money-and even change your
life. Success is dependent on the method you use,not how hard you try. "Better method, more money,"
Klaff says. "Much better method, much more
money." Klaff is the best in the business because
his method is much better than anyone else's. And
now it's yours.

Apply the tactics and strategies outlined in
Pitch Anything to engage and persuade your
audience-and you'll have more funding and
support than you ever thought possible.

Inhaltsverzeichnis
Section 1: The Problem; Chapter 1. Why This Book Can Help You; Chapter 2. This is Your Brain, This is Your Brain During a Pitch; Chapter 3. The Strong Method; Section II: The Solution; Chapter 4. Setting and Owning the Frame; Chapter 5. Telling the Story; Chapter 6. Revealing Intrigue and Building Novelty; Chapter 7. Offering the Prize; Chapter 8. Nailing the Hookpoint; Chapter 9. Getting a Decision; Section III: The Benefit; Chapter 10. What the Perfect Pitch Looks Like; Chapter 11. You are now one of the Best
Details
Erscheinungsjahr: 2011
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780071752855
ISBN-10: 0071752854
Sprache: Englisch
Einband: Gebunden
Autor: Klaff, Oren
Hersteller: McGraw-Hill Education Ltd
McGraw-Hill Education
Abbildungen: illustrations
Maße: 239 x 159 x 27 mm
Von/Mit: Oren Klaff
Erscheinungsdatum: 23.03.2011
Gewicht: 0,465 kg
Artikel-ID: 107327976
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