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Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham
SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics
LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields
Preface
Introduction
1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7.Persuasive Style TheRepertoire
8. Practising Persuasion
Conclusion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices
References
Index.
| Erscheinungsjahr: | 2014 |
|---|---|
| Genre: | Importe |
| Rubrik: | Ratgeber |
| Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781137003676 |
| ISBN-10: | 1137003677 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Cockcroft, Robert
Cockcroft, Susan Hamilton, Craig |
| Hersteller: |
Red Globe Press
Macmillan Education |
| Verantwortliche Person für die EU: | Macmillan Education, Tiergartenstr. 17, D-69121 Heidelberg, productsafety@springernature.com |
| Maße: | 216 x 140 x 19 mm |
| Von/Mit: | Robert Cockcroft (u. a.) |
| Erscheinungsdatum: | 31.03.2014 |
| Gewicht: | 0,434 kg |
ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham
SUSAN COCKCROFT is a Tutor in English Language
CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics
LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields
Preface
Introduction
1. Old and New Foundations
2. Personality and Stance
3. Emotional Engagement
4. Reason: The Resources of Argument
5. Reason: Choice and Judgement
6. The Persuasive Process
7.Persuasive Style TheRepertoire
8. Practising Persuasion
Conclusion
Appendix A: More on the Models
Appendix B: Further Rhetorical Devices
Appendix C: A Finding List for Rhetorical Devices
References
Index.
| Erscheinungsjahr: | 2014 |
|---|---|
| Genre: | Importe |
| Rubrik: | Ratgeber |
| Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781137003676 |
| ISBN-10: | 1137003677 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Cockcroft, Robert
Cockcroft, Susan Hamilton, Craig |
| Hersteller: |
Red Globe Press
Macmillan Education |
| Verantwortliche Person für die EU: | Macmillan Education, Tiergartenstr. 17, D-69121 Heidelberg, productsafety@springernature.com |
| Maße: | 216 x 140 x 19 mm |
| Von/Mit: | Robert Cockcroft (u. a.) |
| Erscheinungsdatum: | 31.03.2014 |
| Gewicht: | 0,434 kg |
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