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People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
New business thinking from the author of the best-selling Marketing Genius - shows you how to deliver profitable growth whilst also doing “the right thing"
Looks at the challenges faced by key players such as Google and Microsoft, Unilever, Apple and Nokia, Nike, Amazon and eBay, M&S, Walmart, and Ikea
Full of interviews, examples and comments from organizations such as Whole Foods Markets, Coca Cola and The Fairtrade Foundation
Part 1: Rethinking Business
Chapter 1: Purpose beyond Profits
Making people's lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
Chapter 2: Strategies for Growth
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
Chapter 3: Inspiring Leadership
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
Part 2: Reconnecting Business
Chapter 4: Conscience Consumers
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
Chapter 5: Sustainable Innovation
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
Chapter 6: Engaging consumers
Engaging people through enlightened dialogue
Building networks to do more together
The "good” consumer experience
Marks & Spencer and Wal-Mart
Part 3: Releasing Business
Chapter 7: Sustainable Operations
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
Chapter 8: Delivering Performance
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
Chapter 9: Transforming Business
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
Chapter 10: Sustainable Futures
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
Part 4: Resources
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors
Erscheinungsjahr: | 2010 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 240 |
ISBN-13: | 9780749454111 |
ISBN-10: | 0749454113 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC gerader Rücken kaschiert |
Einband: | Gebunden |
Autor: | Fisk, Peter |
Hersteller: | Kogan Page |
Maße: | 250 x 175 x 18 mm |
Von/Mit: | Peter Fisk |
Erscheinungsdatum: | 28.03.2010 |
Gewicht: | 0,602 kg |
New business thinking from the author of the best-selling Marketing Genius - shows you how to deliver profitable growth whilst also doing “the right thing"
Looks at the challenges faced by key players such as Google and Microsoft, Unilever, Apple and Nokia, Nike, Amazon and eBay, M&S, Walmart, and Ikea
Full of interviews, examples and comments from organizations such as Whole Foods Markets, Coca Cola and The Fairtrade Foundation
Part 1: Rethinking Business
Chapter 1: Purpose beyond Profits
Making people's lives better
Defining an inspiring purpose
Turning promises into reality
Google and Microsoft
Chapter 2: Strategies for Growth
Finding markets with sustainable growth
Creating differentiation by doing good
New business models for a new world
Apple and Nokia
Chapter 3: Inspiring Leadership
Leaders of the new business world
Leaders as the catalysts of change
What it means personally
Patagonia and Timberland
Part 2: Reconnecting Business
Chapter 4: Conscience Consumers
Enabling people to be good
The new consumer agenda
Segmenting the conscience consumer
Coca-Cola and Danone
Chapter 5: Sustainable Innovation
Social and environmental drivers of innovation
Innovating every aspect of business
The creative potential of social entrepreneurs
Amazon and eBay
Chapter 6: Engaging consumers
Engaging people through enlightened dialogue
Building networks to do more together
The "good” consumer experience
Marks & Spencer and Wal-Mart
Part 3: Releasing Business
Chapter 7: Sustainable Operations
Working better together
Good sourcing, transporting and producing
The power of sustainable energy and technology
Adidas and Nike
Chapter 8: Delivering Performance
Certification, labels and sustainable impacts
Linking sustainability to business results
Managing business performance and reputation
News Corporation and Time Warner
Chapter 9: Transforming Business
Making sustainable change happen
Articulating the case for change
Managing the implementation
Ikea and Interface
Chapter 10: Sustainable Futures
Leading in the new business world
Sustainable innovation and lifestyles
Business as a force for positive change
Part 4: Resources
The People Planet Profit A to Z
The People Planet Profit Blueprint
The People Planet Profit Directory
The People Planet Profit Programme
Authors and Contributors
Erscheinungsjahr: | 2010 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 240 |
ISBN-13: | 9780749454111 |
ISBN-10: | 0749454113 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC gerader Rücken kaschiert |
Einband: | Gebunden |
Autor: | Fisk, Peter |
Hersteller: | Kogan Page |
Maße: | 250 x 175 x 18 mm |
Von/Mit: | Peter Fisk |
Erscheinungsdatum: | 28.03.2010 |
Gewicht: | 0,602 kg |