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People, Planet, Profit
How to Embrace Sustainability for Innovation and Business Growth
Buch von Peter Fisk
Sprache: Englisch

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Beschreibung
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.

People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.

People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
Über den Autor
Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers." He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
Zusammenfassung
The first book to truly address business growth and social and environmental issues

New business thinking from the author of the best-selling Marketing Genius - shows you how to deliver profitable growth whilst also doing “the right thing"

Looks at the challenges faced by key players such as Google and Microsoft, Unilever, Apple and Nokia, Nike, Amazon and eBay, M&S, Walmart, and Ikea

Full of interviews, examples and comments from organizations such as Whole Foods Markets, Coca Cola and The Fairtrade Foundation

Inhaltsverzeichnis

Part 1: Rethinking Business

Chapter 1: Purpose beyond Profits

Making people's lives better

Defining an inspiring purpose

Turning promises into reality

Google and Microsoft

Chapter 2: Strategies for Growth

Finding markets with sustainable growth

Creating differentiation by doing good

New business models for a new world

Apple and Nokia

Chapter 3: Inspiring Leadership

Leaders of the new business world

Leaders as the catalysts of change

What it means personally

Patagonia and Timberland

Part 2: Reconnecting Business

Chapter 4: Conscience Consumers

Enabling people to be good

The new consumer agenda

Segmenting the conscience consumer

Coca-Cola and Danone

Chapter 5: Sustainable Innovation

Social and environmental drivers of innovation

Innovating every aspect of business

The creative potential of social entrepreneurs

Amazon and eBay

Chapter 6: Engaging consumers

Engaging people through enlightened dialogue

Building networks to do more together

The "good” consumer experience

Marks & Spencer and Wal-Mart

Part 3: Releasing Business

Chapter 7: Sustainable Operations

Working better together

Good sourcing, transporting and producing

The power of sustainable energy and technology

Adidas and Nike

Chapter 8: Delivering Performance

Certification, labels and sustainable impacts

Linking sustainability to business results

Managing business performance and reputation

News Corporation and Time Warner

Chapter 9: Transforming Business

Making sustainable change happen

Articulating the case for change

Managing the implementation

Ikea and Interface

Chapter 10: Sustainable Futures

Leading in the new business world

Sustainable innovation and lifestyles

Business as a force for positive change

Part 4: Resources

The People Planet Profit A to Z

The People Planet Profit Blueprint

The People Planet Profit Directory

The People Planet Profit Programme

Authors and Contributors

Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 240
ISBN-13: 9780749454111
ISBN-10: 0749454113
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Fisk, Peter
Hersteller: Kogan Page
Maße: 250 x 175 x 18 mm
Von/Mit: Peter Fisk
Erscheinungsdatum: 28.03.2010
Gewicht: 0,602 kg
preigu-id: 101590395
Über den Autor
Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers." He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius.
Zusammenfassung
The first book to truly address business growth and social and environmental issues

New business thinking from the author of the best-selling Marketing Genius - shows you how to deliver profitable growth whilst also doing “the right thing"

Looks at the challenges faced by key players such as Google and Microsoft, Unilever, Apple and Nokia, Nike, Amazon and eBay, M&S, Walmart, and Ikea

Full of interviews, examples and comments from organizations such as Whole Foods Markets, Coca Cola and The Fairtrade Foundation

Inhaltsverzeichnis

Part 1: Rethinking Business

Chapter 1: Purpose beyond Profits

Making people's lives better

Defining an inspiring purpose

Turning promises into reality

Google and Microsoft

Chapter 2: Strategies for Growth

Finding markets with sustainable growth

Creating differentiation by doing good

New business models for a new world

Apple and Nokia

Chapter 3: Inspiring Leadership

Leaders of the new business world

Leaders as the catalysts of change

What it means personally

Patagonia and Timberland

Part 2: Reconnecting Business

Chapter 4: Conscience Consumers

Enabling people to be good

The new consumer agenda

Segmenting the conscience consumer

Coca-Cola and Danone

Chapter 5: Sustainable Innovation

Social and environmental drivers of innovation

Innovating every aspect of business

The creative potential of social entrepreneurs

Amazon and eBay

Chapter 6: Engaging consumers

Engaging people through enlightened dialogue

Building networks to do more together

The "good” consumer experience

Marks & Spencer and Wal-Mart

Part 3: Releasing Business

Chapter 7: Sustainable Operations

Working better together

Good sourcing, transporting and producing

The power of sustainable energy and technology

Adidas and Nike

Chapter 8: Delivering Performance

Certification, labels and sustainable impacts

Linking sustainability to business results

Managing business performance and reputation

News Corporation and Time Warner

Chapter 9: Transforming Business

Making sustainable change happen

Articulating the case for change

Managing the implementation

Ikea and Interface

Chapter 10: Sustainable Futures

Leading in the new business world

Sustainable innovation and lifestyles

Business as a force for positive change

Part 4: Resources

The People Planet Profit A to Z

The People Planet Profit Blueprint

The People Planet Profit Directory

The People Planet Profit Programme

Authors and Contributors

Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 240
ISBN-13: 9780749454111
ISBN-10: 0749454113
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Fisk, Peter
Hersteller: Kogan Page
Maße: 250 x 175 x 18 mm
Von/Mit: Peter Fisk
Erscheinungsdatum: 28.03.2010
Gewicht: 0,602 kg
preigu-id: 101590395
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