Pegler, M: Visual Merchandising and Display

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Sprache: Englisch

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Beschreibung

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life

Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Details

Erscheinungsjahr:	2018
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781501315367
ISBN-10:	1501315366
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Pegler, Martin M. (Retail Design International, USA) Kong, Anne (Assistant Professor, Fashion Institute of Technology, USA)
Auflage:	7 Revised edition
Hersteller:	Bloomsbury Publishing Plc
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen:	353 color illus
Maße:	279 x 216 x 23 mm
Von/Mit:	Martin M. Pegler (u. a.)
Erscheinungsdatum:	05.04.2018
Gewicht:	1,497 kg