0,00 €*
Cover: 9781398612747 | Omnichannel Retail | How to Build Winning Stores in a Digital World
Rückseite: 9781398612747 | Omnichannel Retail | How to Build Winning Stores in a Digital World
Cover: 9781398612747 | Omnichannel Retail | How to Build Winning Stores in a Digital World
Rückseite: 9781398612747 | Omnichannel Retail | How to Build Winning Stores in a Digital World
Dekorationsartikel gehören nicht zum Leistungsumfang.
Omnichannel Retail
How to Build Winning Stores in a Digital World
Buch von Tim Mason (u. a.)
Sprache: Englisch

112,80 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
Über den Autor
Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.

Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: 'Near me' - the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781398612747
ISBN-10: 139861274X
Sprache: Englisch
Einband: Gebunden
Autor: Mason, Tim
Jarvis, Sarah
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 21 mm
Von/Mit: Tim Mason (u. a.)
Erscheinungsdatum: 26.09.2023
Gewicht: 0,739 kg
Artikel-ID: 132423261
Über den Autor
Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.

Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: 'Near me' - the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781398612747
ISBN-10: 139861274X
Sprache: Englisch
Einband: Gebunden
Autor: Mason, Tim
Jarvis, Sarah
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 21 mm
Von/Mit: Tim Mason (u. a.)
Erscheinungsdatum: 26.09.2023
Gewicht: 0,739 kg
Artikel-ID: 132423261
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...