Paul Burns: New Venture Creation

Cover: 9781350321793 | New Venture Creation | A Framework for Entrepreneurial Start-ups

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Sprache: Englisch

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Beschreibung

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.

You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book.

This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies.

New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

Über den Autor

Paul Burns

Zusammenfassung

Theoretical insights support practical guidance, ensuring the textbook provides the why as well as the how to do it.

Inhaltsverzeichnis

PHASE 1: RESEARCH
Introduction to the New Venture Creation Framework
Entrepreneurship
1. What you bring to entrepreneurship
Business idea
2. Finding your business idea
Industry and markets
3. Understanding your market and industry
Screening process
4. Screening your business idea
PHASE 2: BUSINESS MODEL DEVELOPMENT
Market segments and value propositions
5. Building your business model
6. Crafting and branding your value proposition
Marketing plan
7. Developing your marketing mix
8. Sales and marketing communications
9. Scalability and growth
Operations plan
10. Setting the legal foundations
11. Developing your operations plan
Resources
12. Recruiting and managing your team
13. Financial resources
Financial plan
14. Preparing, validating and using your financial plan
PHASE 3: LAUNCH
15. Preparing, validating and using your business plan

Erscheinungsjahr:	2023
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781350321793
ISBN-10:	1350321796
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Burns, Paul
Hersteller:	Bloomsbury Publishing PLC
Maße:	242 x 188 x 27 mm
Von/Mit:	Paul Burns
Erscheinungsdatum:	16.11.2023
Gewicht:	1,21 kg

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