Introduction 1

Part I: Why Network Marketing Works 9

Chapter 1: Don't Laugh - [...] Billion a Year Is Serious Business 11

Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25

Chapter 3: Deciding Whether Network Marketing Will Work for You 39

Part II: Finding and Evaluating the Opportunities 53

Chapter 4: Investigating Before You Invest 55

Chapter 5: Evaluating Network Marketing Companies 67

Chapter 6: Evaluating a Company's Management Team 81

Chapter 7: Evaluating a Company's Products and Services 93

Chapter 8: Evaluating Your Opportunity to Earn Money 111

Part III: Signing Up and Setting Up for Success 133

Chapter 9: Organizing Your Business 135

Chapter 10: Knowing What to Do After You Sign Up 151

Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167

Part IV: Sales and Marketing Skills to Help You Build Your Business 181

Chapter 12: Know Thy Customer 183

Chapter 13: Determining a Customer's Value 193

Chapter 14: The Art of Prospecting 207

Chapter 15: When the Prospect Says Yes, You Shout "Hallelujah!" 223

Chapter 16: Deciding On the Best Ways to Attract Customers 239

Chapter 17: Marketing Activities 101 251

Chapter 18: "But I Don't Want to Be a Salesperson!" 269

Chapter 19: Taking Your Sales Skills to a Higher Level 283

Chapter 20: Creating Satisfied, Loyal Customers 295

Part V: The Part of Tens 309

Chapter 21: Ten Plus Two Resources for Network Marketers 311

Chapter 22: Ten Characteristics of Top Network Marketers 319

Chapter 23: Ten Business-Enhancing Ideas 327

Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing 337

Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345

Appendix: Glossary of Terms 353

Index 359