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The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.
Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation
The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.
Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation
Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor.
Dr. Markus Schweizer is managing director of the boutique consultancy Holistic Consulting and accompanies retail companies in German-speaking countries in the customer-centric development and implementation of their strategy and total store design.
Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman of the Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder.
Increasing customer well-being in stationary retail with multisensory technology
Academic and practical perspective with contributions from renowned professors and companies
Provides concrete advice on how to optimize and differentiate from online retailers
Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 512 |
| Inhalt: |
xxvii
481 S. 31 s/w Illustr. 114 farbige Illustr. 481 p. 145 illus. 114 illus. in color. |
| ISBN-13: | 9783658382261 |
| ISBN-10: | 3658382260 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Redaktion: |
Mau, Gunnar
Oriet, Christoph Schweizer, Markus |
| Herausgeber: | Gunnar Mau/Markus Schweizer/Christoph Oriet |
| Auflage: | 1st ed. 2023 |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Maße: | 240 x 168 x 28 mm |
| Von/Mit: | Gunnar Mau (u. a.) |
| Erscheinungsdatum: | 08.02.2023 |
| Gewicht: | 0,85 kg |
Prof. Dr. Gunnar Mau is Professor of Applied Psychology and Vice President Research & Teaching at the DHGS German School of Health and Sport. His research focuses on the buying motives and buying behaviour of people on the sales floor.
Dr. Markus Schweizer is managing director of the boutique consultancy Holistic Consulting and accompanies retail companies in German-speaking countries in the customer-centric development and implementation of their strategy and total store design.
Christoph Oriet has more than 30 years of experience in Swiss food retailing (Coop and Migros) - including as Head of Total Store at Migros Genossenschaftsbund in Zurich. He is Chairman of the Board of Directors at SCS Storeconcept in Switzerland, a full-service store builder.
Increasing customer well-being in stationary retail with multisensory technology
Academic and practical perspective with contributions from renowned professors and companies
Provides concrete advice on how to optimize and differentiate from online retailers
Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 512 |
| Inhalt: |
xxvii
481 S. 31 s/w Illustr. 114 farbige Illustr. 481 p. 145 illus. 114 illus. in color. |
| ISBN-13: | 9783658382261 |
| ISBN-10: | 3658382260 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Redaktion: |
Mau, Gunnar
Oriet, Christoph Schweizer, Markus |
| Herausgeber: | Gunnar Mau/Markus Schweizer/Christoph Oriet |
| Auflage: | 1st ed. 2023 |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Maße: | 240 x 168 x 28 mm |
| Von/Mit: | Gunnar Mau (u. a.) |
| Erscheinungsdatum: | 08.02.2023 |
| Gewicht: | 0,85 kg |
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