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This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. It is essential reading for students, teachers and researchers in the field of multimodal communication.
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).
List of figures
Acknowledgements
Introduction
Chapter 1 The social semiotics of identity
Chapter 2 Functionality and identity
Chapter 3 Analysing style
Chapter 4 Shape
Chapter 5 Colour
Chapter 6 Texture
Chapter 7 Movement
Chapter 8 A social semiotic theory of synaesthesia
References
Index
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Didaktik/Methodik/Schulpädagogik/Fachdidaktik |
| Genre: | Erziehung & Bildung |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 180 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780815349051 |
| ISBN-10: | 081534905X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Leeuwen, Theo Van |
| Hersteller: | CRC Press |
| Maße: | 234 x 155 x 13 mm |
| Von/Mit: | Theo Van Leeuwen |
| Erscheinungsdatum: | 29.07.2021 |
| Gewicht: | 0,399 kg |
Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).
List of figures
Acknowledgements
Introduction
Chapter 1 The social semiotics of identity
Chapter 2 Functionality and identity
Chapter 3 Analysing style
Chapter 4 Shape
Chapter 5 Colour
Chapter 6 Texture
Chapter 7 Movement
Chapter 8 A social semiotic theory of synaesthesia
References
Index
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Didaktik/Methodik/Schulpädagogik/Fachdidaktik |
| Genre: | Erziehung & Bildung |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 180 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780815349051 |
| ISBN-10: | 081534905X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Leeuwen, Theo Van |
| Hersteller: | CRC Press |
| Maße: | 234 x 155 x 13 mm |
| Von/Mit: | Theo Van Leeuwen |
| Erscheinungsdatum: | 29.07.2021 |
| Gewicht: | 0,399 kg |
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