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Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online.
The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online.
The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
* Media Work: An Introduction
* 1. Liquid Life, Work, and Media
* 2. Creative Industries, Convergence Culture, and Media Work
* 3. Media Professions in a Digital Age
* 4. Advertising, Public Relations and Marketing Communications
* 5. Journalism
* 6. Film and Television Production
* 7. Game Design and Development
* Conclusion: Liquid Media Work
* Bibliography
* Endnotes
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | 288 S. |
| ISBN-13: | 9780745639253 |
| ISBN-10: | 0745639259 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Deuze, Mark |
| Hersteller: |
Polity Press
John Wiley & Sons |
| Maße: | 210 x 162 x 22 mm |
| Von/Mit: | Mark Deuze |
| Erscheinungsdatum: | 04.09.2007 |
| Gewicht: | 0,417 kg |
* Media Work: An Introduction
* 1. Liquid Life, Work, and Media
* 2. Creative Industries, Convergence Culture, and Media Work
* 3. Media Professions in a Digital Age
* 4. Advertising, Public Relations and Marketing Communications
* 5. Journalism
* 6. Film and Television Production
* 7. Game Design and Development
* Conclusion: Liquid Media Work
* Bibliography
* Endnotes
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | 288 S. |
| ISBN-13: | 9780745639253 |
| ISBN-10: | 0745639259 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Deuze, Mark |
| Hersteller: |
Polity Press
John Wiley & Sons |
| Maße: | 210 x 162 x 22 mm |
| Von/Mit: | Mark Deuze |
| Erscheinungsdatum: | 04.09.2007 |
| Gewicht: | 0,417 kg |
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