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Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005).
Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.
Introduction 1. What Is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing. Glossary. Index
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 248 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415779005 |
| ISBN-10: | 0415779006 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Moore, Karl
Pareek, Niketh |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 198 x 128 x 25 mm |
| Von/Mit: | Karl Moore (u. a.) |
| Erscheinungsdatum: | 20.11.2009 |
| Gewicht: | 0,28 kg |
Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005).
Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.
Introduction 1. What Is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing. Glossary. Index
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 248 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415779005 |
| ISBN-10: | 0415779006 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Moore, Karl
Pareek, Niketh |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 198 x 128 x 25 mm |
| Von/Mit: | Karl Moore (u. a.) |
| Erscheinungsdatum: | 20.11.2009 |
| Gewicht: | 0,28 kg |
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