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This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion.
The assignment is based on current information on the Porsche marketing strategy as well as own research.
This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion.
The assignment is based on current information on the Porsche marketing strategy as well as own research.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 20 S. |
| ISBN-13: | 9783668309326 |
| ISBN-10: | 3668309329 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mehren, Andreas |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Verantwortliche Person für die EU: | BoD - Books on Demand, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 210 x 148 x 2 mm |
| Von/Mit: | Andreas Mehren |
| Erscheinungsdatum: | 29.09.2016 |
| Gewicht: | 0,045 kg |
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