Marketing Management Essentials You Always...

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Sprache: Englisch

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Beschreibung

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.

In this book you will:Learn how to build a marketing plan,
Get an understanding of the various marketing specialization areas,
Pick up approaches and resources to demonstrate marketing return on investment,
Grasp how to self-evaluate your skills and competencies

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The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.

The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.

By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Über den Autor

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	276
Reihe:	Self-Learning Management Series
ISBN-13:	9781636511788
ISBN-10:	1636511783
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Publishers, Vibrant Daum, Callie Bartonico, Michelle
Hersteller:	Vibrant Publishers Self-Learning Management Series
Maße:	216 x 140 x 15 mm
Von/Mit:	Vibrant Publishers (u. a.)
Erscheinungsdatum:	14.11.2023
Gewicht:	0,351 kg

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