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Beschreibung
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.
The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.
The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Zusammenfassung
Exklusives Verkaufsrecht für: Gesamte Welt.
Details
Erscheinungsjahr: 2006
Fachbereich: Verlagswesen
Genre: Medienwissenschaften, Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Wissenschaften
Medium: Buch
Inhalt: XVI
419 S.
ISBN-13: 9783598117534
ISBN-10: 3598117531
Sprache: Englisch
Einband: Gebunden
Redaktion: Koontz, Christie
Gupta, Dinesh K.
Savard, Réjean
Massisimo, Angels
Herausgeber: Dinesh K Gupta/Christie Koontz/Angels Massisimo et al
Auflage: 1. Auflage
Hersteller: De Gruyter
De Gruyter Saur
de Gruyter, Walter, GmbH
Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, D-10785 Berlin, productsafety@degruyterbrill.com
Maße: 216 x 153 x 32 mm
Von/Mit: Christie Koontz (u. a.)
Erscheinungsdatum: 22.02.2006
Gewicht: 0,746 kg
Artikel-ID: 112038322