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The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learning
New material on survey design and all data analysis methods to reflect the latest advances concerning each topic
Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more
A glossary that includes definitions of all the keywords and other descriptions of selected topics
Links to additional material and videos via the Springer Multimedia App
The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learning
New material on survey design and all data analysis methods to reflect the latest advances concerning each topic
Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more
A glossary that includes definitions of all the keywords and other descriptions of selected topics
Links to additional material and videos via the Springer Multimedia App
Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).
Erik Mooi is senior lecturer at the University of Melbourne (Australia). His main interest is in business-to-business marketing and works on topics such as outsourcing, inter-firm contracting, innovation, technology licensing, and franchising using advanced econometrics. His research has been published in journals such as Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Business Research. He is also program director at the Centre for Workplace Leadership, a fellow at the EU centre for shared complex challenges, as well as a fellow at the Centre for Business Analytics at Melbourne Business School.
Compact, hands-on, and step-by-step introduction to quantitative market research techniques
Discusses the theory of important quantitative techniques and links directly to their use in SPSS
Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 416 |
| Reihe: | Springer Texts in Business and Economics |
| Inhalt: |
xvii
396 S. 69 s/w Illustr. 109 farbige Illustr. 396 p. 178 illus. 109 illus. in color. |
| ISBN-13: | 9783662585924 |
| ISBN-10: | 3662585928 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mooi, Erik
Sarstedt, Marko |
| Auflage: | Softcover reprint of the original 3rd ed. 2019 |
| Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Springer Texts in Business and Economics |
| Maße: | 235 x 155 x 23 mm |
| Von/Mit: | Erik Mooi (u. a.) |
| Erscheinungsdatum: | 11.01.2019 |
| Gewicht: | 0,628 kg |
Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, and International Journal of Research in Marketing. Marko has co-edited several special issues of leading journals and co-authored several widely adopted textbooks, including "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).
Erik Mooi is senior lecturer at the University of Melbourne (Australia). His main interest is in business-to-business marketing and works on topics such as outsourcing, inter-firm contracting, innovation, technology licensing, and franchising using advanced econometrics. His research has been published in journals such as Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Business Research. He is also program director at the Centre for Workplace Leadership, a fellow at the EU centre for shared complex challenges, as well as a fellow at the Centre for Business Analytics at Melbourne Business School.
Compact, hands-on, and step-by-step introduction to quantitative market research techniques
Discusses the theory of important quantitative techniques and links directly to their use in SPSS
Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 416 |
| Reihe: | Springer Texts in Business and Economics |
| Inhalt: |
xvii
396 S. 69 s/w Illustr. 109 farbige Illustr. 396 p. 178 illus. 109 illus. in color. |
| ISBN-13: | 9783662585924 |
| ISBN-10: | 3662585928 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mooi, Erik
Sarstedt, Marko |
| Auflage: | Softcover reprint of the original 3rd ed. 2019 |
| Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Springer Texts in Business and Economics |
| Maße: | 235 x 155 x 23 mm |
| Von/Mit: | Erik Mooi (u. a.) |
| Erscheinungsdatum: | 11.01.2019 |
| Gewicht: | 0,628 kg |
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