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Beschreibung
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Details
Erscheinungsjahr: 2021
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292363516
ISBN-10: 1292363517
Sprache: Englisch
Autor: Kotler, Philip
Bowen, John
Makens, James
Baloglu, Seyhmus
Auflage: 8. Aufl.
Hersteller: Pearson
Verantwortliche Person für die EU: Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße: 24 x 217 x 276 mm
Von/Mit: Philip Kotler (u. a.)
Erscheinungsdatum: 06.07.2021
Gewicht: 1,437 kg
Artikel-ID: 120310005

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