Marketing for Hospitality and Tourism, Glo...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

84,45 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:

Beschreibung

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

Inhaltsverzeichnis

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

Introduction: Marketing for Hospitality and Tourism
Service Characteristics of Hospitality and Tourism Marketing
The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

The Marketing Environment

Marketing Information Systems and Marketing Research

Consumer markets and Consumer Buying Behavior

Organizational Buyer Behavior of Group Market

Market Segmentation, Targeting, and Positioning

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX

Designing and Managing Products

Internal marketing

Pricing Products: Pricing Considerations, Approaches, and Strategy

Distribution Channels

Promoting Products: Communication and Promotion Policy and Advertising

Promoting Products: Public Relations and Sales Promotion

Professional Sales

Direct and Online Marketing: Building Customer Relationships

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

Destination Marketing

Next Year's Marketing Plan

Details

Erscheinungsjahr:	2021
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292363516
ISBN-10:	1292363517
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kotler, Philip Bowen, John T. Makens, James Baloglu, Seyhmus
Auflage:	8. Auflage
Hersteller:	Pearson Pearson Education Limited
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	272 x 215 x 27 mm
Von/Mit:	Philip Kotler (u. a.)
Erscheinungsdatum:	06.07.2021
Gewicht:	1,458 kg