Zur Startseite gehen
0,00 €*
Cover: 9781529781212 | Marketing Communications | John Egan | Taschenbuch | Englisch | 2022
Dekorationsartikel gehören nicht zum Leistungsumfang.
Marketing Communications
Taschenbuch von John Egan
Sprache: Englisch

110,10 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
Über den Autor
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three [...], founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire [...] more online: [...]
Inhaltsverzeichnis
Essentials of Marketing Communications
Marketing Communications: Past and Present
Marketing Communications Theory
Buying Behaviour
Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning
Understanding Marketing Research
Campaign Tactics and Management
Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising
The Internet and the Growth of Digital Marketing
Social Media
Sales Promotion
Public Relations and Corporate Communications
Sponsorship & Product Placement
Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Employer/Employee Branding and Internal Communications
Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications
Ethical Marketing and the Regulatory Environment
The Communications Industry
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529781212
ISBN-10: 1529781213
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Egan, John
Auflage: 4. Auflage
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 24 mm
Von/Mit: John Egan
Erscheinungsdatum: 31.12.2022
Gewicht: 0,831 kg
Artikel-ID: 122183217
Über den Autor
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three [...], founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire [...] more online: [...]
Inhaltsverzeichnis
Essentials of Marketing Communications
Marketing Communications: Past and Present
Marketing Communications Theory
Buying Behaviour
Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning
Understanding Marketing Research
Campaign Tactics and Management
Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising
The Internet and the Growth of Digital Marketing
Social Media
Sales Promotion
Public Relations and Corporate Communications
Sponsorship & Product Placement
Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Employer/Employee Branding and Internal Communications
Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications
Ethical Marketing and the Regulatory Environment
The Communications Industry
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529781212
ISBN-10: 1529781213
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Egan, John
Auflage: 4. Auflage
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 24 mm
Von/Mit: John Egan
Erscheinungsdatum: 31.12.2022
Gewicht: 0,831 kg
Artikel-ID: 122183217
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9780749464202 | Campaign It! | Achieving Success Through Communication | Taschenbuch
Campaign It!
Achieving Success Through Communication
EAN: 9780749464202
Sprache: Englisch
Von/Mit: Chris Parker

40,70 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783816933830 | So analysieren Sie Ihre Konkurrenz | Peter Kairies | Taschenbuch
So analysieren Sie Ihre Konkurrenz
Konkurrenzanalyse und Benchmarking in der Praxis
EAN: 9783816933830
Sprache: Deutsch
Von/Mit: Peter Kairies

46,00 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783658306977 | Toolbox Customer Experience | Thomas Suwelack | Taschenbuch | x | 2020
Toolbox Customer Experience
Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen
EAN: 9783658306977
Sprache: Deutsch
Von/Mit: Thomas Suwelack

37,99 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9781789667417 | Marketing Strategy | Jenna Tiffany | Taschenbuch | Englisch | 2021
Marketing Strategy
Overcome Common Pitfalls and Create Effective Marketing
EAN: 9781789667417
Sprache: Englisch
Von/Mit: Jenna Tiffany

54,60 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9781647821784 | Winning on Purpose | The Unbeatable Strategy of Loving Customers
Winning on Purpose
The Unbeatable Strategy of Loving Customers
EAN: 9781647821784
Sprache: Englisch
Von/Mit: Fred Reichheld (u. a.)

26,35 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783648155110 | Erfolgreiche Vorstellungsgespräche auf Englisch | Bosewitz (u. a.)
Erfolgreiche Vorstellungsgespräche auf Englisch
101 Fragen und die besten Antworten
EAN: 9783648155110
Sprache: Deutsch
Von/Mit: Annette Bosewitz (u. a.)

24,95 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9781544523408 | Founder Brand | Turn Your Story Into Your Competitive Advantage | Buch
Founder Brand
Turn Your Story Into Your Competitive Advantage
EAN: 9781544523408
Sprache: Englisch
Von/Mit: Dave Gerhardt

19,55 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9780800737900 | Secrets of Closing the Sale | Zig Ziglar (u. a.) | Taschenbuch | 2022
Secrets of Closing the Sale
EAN: 9780800737900
Sprache: Englisch
Von/Mit: Zig Ziglar (u. a.)

24,45 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9781847943569 | Emotion by Design | Creative Leadership Lessons from a Life at Nike
Emotion by Design
Lessons on Creativity from a Life at Nike
EAN: 9781847943569
Sprache: Englisch
Von/Mit: Greg Hoffman

12,80 €*

Lieferzeit 1-2 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...