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Cover: 9781529781212 | Marketing Communications | John Egan | Taschenbuch | Paperback | 2022
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Marketing Communications
Taschenbuch von John Egan
Sprache: Englisch

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Beschreibung
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
Über den Autor
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies.John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.Learn more online: [...]
Inhaltsverzeichnis
Essentials of Marketing Communications
Marketing Communications: Past and Present
Marketing Communications Theory
Buying Behaviour
Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning
Understanding Marketing Research
Campaign Tactics and Management
Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising
The Internet and the Growth of Digital Marketing
Social Media
Sales Promotion
Public Relations and Corporate Communications
Sponsorship & Product Placement
Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Employer/Employee Branding and Internal Communications
Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications
Ethical Marketing and the Regulatory Environment
The Communications Industry
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 432
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529781212
ISBN-10: 1529781213
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Egan, John
Auflage: 4. Auflage
Hersteller: SAGE Publications Ltd
Maße: 246 x 189 x 24 mm
Von/Mit: John Egan
Erscheinungsdatum: 31.12.2022
Gewicht: 0,831 kg
preigu-id: 122183217
Über den Autor
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies.John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.Learn more online: [...]
Inhaltsverzeichnis
Essentials of Marketing Communications
Marketing Communications: Past and Present
Marketing Communications Theory
Buying Behaviour
Brand Communications
Managing Campaigns, Media Planning and Research
Marketing Communications Strategy and Planning
Understanding Marketing Research
Campaign Tactics and Management
Campaign Media and Media Planning
Marketing Communications Mix and Omni-Channels
Advertising
The Internet and the Growth of Digital Marketing
Social Media
Sales Promotion
Public Relations and Corporate Communications
Sponsorship & Product Placement
Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Employer/Employee Branding and Internal Communications
Marketing Channels and Business-to-Business Communications
Industry and Ethics in a Global Context
Global Marketing Communications
Ethical Marketing and the Regulatory Environment
The Communications Industry
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 432
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529781212
ISBN-10: 1529781213
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Egan, John
Auflage: 4. Auflage
Hersteller: SAGE Publications Ltd
Maße: 246 x 189 x 24 mm
Von/Mit: John Egan
Erscheinungsdatum: 31.12.2022
Gewicht: 0,831 kg
preigu-id: 122183217
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