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Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You'll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You'll also find exercises to help you put it all into action.
The fastest way to informed decision-makingWhether you choose to read it in a week or in a single sitting, Market Research In A Week is your fastest route to success:
- Sunday: Market research and project design
- Monday: The research brief and research proposal
- Tuesday: Qualitative market research
- Wednesday: Quantitative market research
- Thursday: Questionnaire and topic guide design
- Friday: Research analysis
- Saturday: Report writing and presentation skills
Learn in a week, remember for a lifetime
Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You'll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You'll also find exercises to help you put it all into action.
The fastest way to informed decision-makingWhether you choose to read it in a week or in a single sitting, Market Research In A Week is your fastest route to success:
- Sunday: Market research and project design
- Monday: The research brief and research proposal
- Tuesday: Qualitative market research
- Wednesday: Quantitative market research
- Thursday: Questionnaire and topic guide design
- Friday: Research analysis
- Saturday: Report writing and presentation skills
Learn in a week, remember for a lifetime
- : Sunday - Market Research defined and project design
- : Monday - The Research Brief and the Research Proposal
- : Tuesday - Qualitative Research
- : Wednesday - Quantitative Research
- : Thursday - Questionnaire Design
- : Friday - Research Analysis
- : Saturday - Report Writing and Presentation
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 128 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781473608023 |
| ISBN-10: | 1473608023 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bartkowiak, Judy |
| Hersteller: | John Murray Press |
| Maße: | 199 x 129 x 9 mm |
| Von/Mit: | Judy Bartkowiak |
| Erscheinungsdatum: | 05.05.2016 |
| Gewicht: | 0,114 kg |
- : Sunday - Market Research defined and project design
- : Monday - The Research Brief and the Research Proposal
- : Tuesday - Qualitative Research
- : Wednesday - Quantitative Research
- : Thursday - Questionnaire Design
- : Friday - Research Analysis
- : Saturday - Report Writing and Presentation
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 128 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781473608023 |
| ISBN-10: | 1473608023 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bartkowiak, Judy |
| Hersteller: | John Murray Press |
| Maße: | 199 x 129 x 9 mm |
| Von/Mit: | Judy Bartkowiak |
| Erscheinungsdatum: | 05.05.2016 |
| Gewicht: | 0,114 kg |
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