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As well as new and updated examples and case studies, there are two new chapters:
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇ£go to marketGÇ¥ along with the cost implications of using alternative channels.
Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
As well as new and updated examples and case studies, there are two new chapters:
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇ£go to marketGÇ¥ along with the cost implications of using alternative channels.
Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
Martin Christopher is Emeritus Professor of Marketing & Logistics at Cranfield School of Management. He also chairs the Advisory Board of the internationally renowned Centre for Logistics and Supply Chain Management.
Martin’s work in the field has gained international recognition & he's a regular contributor to conferences and workshops around the world.
Preface
About the Author
Chapter 1 - Logistics, the Supply Chain and Competitive Strategy
Chapter 2 - Delivering Customer Value
Chapter 3 -Going to Market
Chapter 4 - Measuring Logistics Costs and Performance
Chapter 5 - Matching Supply and Demand
Chapter 6 - Creating the Responsive Supply Chain
Chapter 7 - Strategic Lead-Time Management
Chapter 8 - The Synchronous Supply Chain
Chapter 9 - Complexity and the Supply Chain
Chapter 10 - Managing the Global Pipeline
Chapter 11 - Service Logistics
Chapter 12 - Managing Risk in the Supply Chain
Chapter 13 - The Era of Network Competition
Chapter 14 - Overcoming the Barriers to Supply Chain Integration
Chapter 15 - The Sustainable Supply Chain
Chapter 16 - The Supply Chain of the Future
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 328 |
| ISBN-13: | 9781292083797 |
| ISBN-10: | 1292083794 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Christopher, Martin |
| Auflage: | 5th edition |
| Hersteller: |
Financial Times Prent.
Pearson Education Limited Pearson Professional |
| Maße: | 152 x 230 x 14 mm |
| Von/Mit: | Martin Christopher |
| Erscheinungsdatum: | 26.02.2016 |
| Gewicht: | 0,422 kg |
Martin Christopher is Emeritus Professor of Marketing & Logistics at Cranfield School of Management. He also chairs the Advisory Board of the internationally renowned Centre for Logistics and Supply Chain Management.
Martin’s work in the field has gained international recognition & he's a regular contributor to conferences and workshops around the world.
Preface
About the Author
Chapter 1 - Logistics, the Supply Chain and Competitive Strategy
Chapter 2 - Delivering Customer Value
Chapter 3 -Going to Market
Chapter 4 - Measuring Logistics Costs and Performance
Chapter 5 - Matching Supply and Demand
Chapter 6 - Creating the Responsive Supply Chain
Chapter 7 - Strategic Lead-Time Management
Chapter 8 - The Synchronous Supply Chain
Chapter 9 - Complexity and the Supply Chain
Chapter 10 - Managing the Global Pipeline
Chapter 11 - Service Logistics
Chapter 12 - Managing Risk in the Supply Chain
Chapter 13 - The Era of Network Competition
Chapter 14 - Overcoming the Barriers to Supply Chain Integration
Chapter 15 - The Sustainable Supply Chain
Chapter 16 - The Supply Chain of the Future
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 328 |
| ISBN-13: | 9781292083797 |
| ISBN-10: | 1292083794 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Christopher, Martin |
| Auflage: | 5th edition |
| Hersteller: |
Financial Times Prent.
Pearson Education Limited Pearson Professional |
| Maße: | 152 x 230 x 14 mm |
| Von/Mit: | Martin Christopher |
| Erscheinungsdatum: | 26.02.2016 |
| Gewicht: | 0,422 kg |
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