Likeable Social Media, Third Edition: How ...

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Beschreibung

Harness the power of social media to attract new customers and transform your business!

More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.

Likeable Social Media shows you how to:

.Engage customers and crowdsource innovation online

.Create content that resonates with consumers and provides value

.Integrate social media into the entire customer experience

.Effectively deal with criticism and negative feedback on social media

.Grow your audience across social channels, and much more

Harness the power of social media to attract new customers and transform your business!

Likeable Social Media shows you how to:

.Engage customers and crowdsource innovation online

.Create content that resonates with consumers and provides value

.Integrate social media into the entire customer experience

.Effectively deal with criticism and negative feedback on social media

.Grow your audience across social channels, and much more

Über den Autor

Dave Kerpen (Port Washington, NY) is a serial entrepreneur, among the most popular writers in LinkedIn's Influencer program, and one of the most-read contributors for [...]. He's a frequent keynote speaker and has been featured by CNBC, BBC, ABC World News Tonight, the CBS Early Show, the TODAY Show, the New York Times, and more.

Inhaltsverzeichnis

Foreword

Acknowledgments

Introduction

CHAPTER 1 Listen First, and Never Stop Listening

CHAPTER 2 Way Beyond "Women 25 to 54": Define
Your Target Audience Better Than Ever

CHAPTER 3 Use Social Network Ads for Much Greater Impact

CHAPTER 4 Think-and Act-Like Your Consumer

CHAPTER 5 Invite Your Customers to Be Your First Fans

CHAPTER 6 Engage: Create True Dialogue with, and Between, Your Customers

CHAPTER 7 Respond Quickly to All Bad Comments

CHAPTER 8 Respond to the Good Comments Too

CHAPTER 9 Be Authentic

CHAPTER 10 Be Honest and Transparent

CHAPTER 11 Should You Ask a Lot of Questions?

CHAPTER 12 Provide Value (Yes, for Free!)

CHAPTER 13 Share Stories (They're Your Social Currency!)

CHAPTER 14 Inspire Customers and Influencers to Share Your Stories

CHAPTER 15 Integrate Social Media into the Entire Customer Experience

CHAPTER 16 Admit When You Screw Up, and Then Leverage Your Mistakes

CHAPTER 17 Consistently Deliver Excitement, Surprise, and Delight

CHAPTER 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy

Conclusion: Just Be Likeable

Appendix: A Refresher Guide to the Social Networks That Matter Most

Notes

Index

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Titel:	Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781260453287
ISBN-10:	1260453286
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kerpen, Dave Greenbaum, Michelle Berk, Rob
Hersteller:	McGraw-Hill Education
Maße:	228 x 151 x 25 mm
Von/Mit:	Dave Kerpen (u. a.)
Erscheinungsdatum:	10.03.2019
Gewicht:	0,381 kg

Artikel-ID: 114943675