Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University's Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.

SECTION 1
Introduction
CHAPTER 1 AI and Analytics Are a Leadership Problem
CHAPTER 2 A Framework for AI and Analytics Success

SECTION 2
Consuming AI and Analytics
CHAPTER 3 Exploratory Analytics: What Is Going on with My Data?
CHAPTER 4 Distinguishing Good from Bad Analytics

SECTION 3
Actively Participating in AI and Analytics
PREDICTIVE ANALYTICS
CHAPTER 5 Anatomy of a Crystal Ball
CHAPTER 6 A Smarter Crystal Ball
CAUSAL ANALYTICS
CHAPTER 7 Designing Your Data for Analytics:
Experiments and Quasi-Experiments
CHAPTER 8 Working with Data You Have Part 1:
Using Opportunistic Data
CHAPTER 9 Working with Data You Have Part 2:
Learning from Natural Experiments
MAKING DECISIONS
CHAPTER 10 Optimizing and Scaling Your Decisions

SECTION 4
Executing on AI and Analytics
CHAPTER 11 Identifying Opportunities and Planning for AIA
CHAPTER 12 Understanding Barriers to Success
CHAPTER 13 Organizing for Success

SECTION 5
Success Stories with AIA
STORY 1 Allstate Builds Firmwide DSIQ
STORY 2 Vanguard Builds an Ecosystem of Analytics Excellence
STORY 3 Canadian Tire Creates an Enterprisewide
Analytics System
STORY 4 Royal Caribbean Sets Sail for Continuous
Analytics Improvement
STORY 5 Accenture Builds Analytics Capability for
Competitive Advantage

Acknowledgments
Notes
Index