Leading the Customer Experience | Taschenbuch

Cover: 9781789666878 | Leading the Customer Experience | Brad Cleveland | Taschenbuch | 2021

Rückseite: 9781789666878 | Leading the Customer Experience | Brad Cleveland | Taschenbuch | 2021

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Sprache: Englisch

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Beschreibung

Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.

Über den Autor

Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. He has worked across 45 states and 60 countries for clients as diverse as American Express, Apple, USAA, the University of California and the federal governments of Australia, Canada and the U.S. His books, articles and LinkedIn Learning courses have been translated into a dozen languages. He was a founding partner and former CEO of the International Customer Management Institute. Today, he is a sought-after consultant and speaker. He divides his time between Sun Valley, Idaho and San Diego, California.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Build Your Approach - Getting Started; Chapter - 02: Build Your Approach - Engaging Your Team; Chapter - 03: Listen and Learn - Hearing Your Customers; Chapter - 04: Listen and Learn - Leveraging Customer Service; Chapter - 05: Educate and Design - Telling Your Customer's Story; Chapter - 06: Educate and Design - Shaping Processes and Technology; Chapter - 07: Inspire and Execute - Building Customer Advocacy; Chapter - 08: Inspire and Execute - Delivering Perfection; Chapter - 09: Adjust and Innovate - Assessing and Improving; Chapter - 10: Adjust and Innovate - Keeping the Momentum Going

Details

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781789666878
ISBN-10:	1789666872
Sprache:	Englisch
Herstellernummer:	13096
Einband:	Kartoniert / Broschiert
Autor:	Cleveland, Brad
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 18 mm
Von/Mit:	Brad Cleveland
Erscheinungsdatum:	25.05.2021
Gewicht:	0,634 kg