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Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.
Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing
Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.
Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 256 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749483647 |
| ISBN-10: | 0749483644 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Didner, Pam |
| Hersteller: | Kogan Page |
| Maße: | 231 x 153 x 19 mm |
| Von/Mit: | Pam Didner |
| Erscheinungsdatum: | 30.10.2018 |
| Gewicht: | 0,51 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 256 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749483647 |
| ISBN-10: | 0749483644 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Didner, Pam |
| Hersteller: | Kogan Page |
| Maße: | 231 x 153 x 19 mm |
| Von/Mit: | Pam Didner |
| Erscheinungsdatum: | 30.10.2018 |
| Gewicht: | 0,51 kg |
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