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A Weissman once said...
"...can we please stop with the barrage of 2.3 second meals that only need 1 ingredient? I get it...we're busy. But let's refocus on the fact that beautifully crafted burgers don't grow on trees."
Great cooking does, and should, take time. How can you know if something is your favourite if 50 to 80 percent of the stuff you've been eating was made by someone else? Butter, condiments, cheese, pickles, patties, and buns. For a superior and potentially even life-changing experience, you can (and should, to be honest) make these from scratch.
While you're at it, give your own twist. As Joshua would say, "If you don't like blue cheese, then don't use blue cheese." With no regrets, excuses, or apologies, Joshua Weissman will instruct you how with his irreverent humour, a little bit of light razzing, and over 100 perfectly delectable recipes.
If you love to host and entertain; if you like a good project; if fast food or kitchen shortcuts keeps letting your tastebuds down; then Joshua Weissman: An Unapologetic Cookbook is your ideal kitchen companion.
*#1 New York Times Bestseller - September 2021
A Weissman once said...
"...can we please stop with the barrage of 2.3 second meals that only need 1 ingredient? I get it...we're busy. But let's refocus on the fact that beautifully crafted burgers don't grow on trees."
Great cooking does, and should, take time. How can you know if something is your favourite if 50 to 80 percent of the stuff you've been eating was made by someone else? Butter, condiments, cheese, pickles, patties, and buns. For a superior and potentially even life-changing experience, you can (and should, to be honest) make these from scratch.
While you're at it, give your own twist. As Joshua would say, "If you don't like blue cheese, then don't use blue cheese." With no regrets, excuses, or apologies, Joshua Weissman will instruct you how with his irreverent humour, a little bit of light razzing, and over 100 perfectly delectable recipes.
If you love to host and entertain; if you like a good project; if fast food or kitchen shortcuts keeps letting your tastebuds down; then Joshua Weissman: An Unapologetic Cookbook is your ideal kitchen companion.
*#1 New York Times Bestseller - September 2021
PLATFORM Joshua Weissman has a unique niche and engaged audience. His YouTube follower count has grown from 100 thousand to 3 million in about a year. Many of his videos go viral (ex., Popeyes Chicken Sandwich has 7.3M views; How to Make Proper Croissants has 5.7M views).
IMAGERY Every recipe in the book will be photographed.
DISCOVERABILITY When you search "fermenting vegetables" on YouTube, Joshua is the third return. When searching "making butter," he is the third return. "Making spices" is the first return. "How to make sourdough bread" is the third return.
TRENDING Homemade fermentations, sourdough breads, and all things cultured are trending. People enjoy these sorts of longer-term, slow cooking projects.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Importe, Kochen & Backen |
| Rubrik: | Essen & Trinken |
| Thema: | Themenkochbücher |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781615649983 |
| ISBN-10: | 1615649980 |
| Sprache: | Englisch |
| Herstellernummer: | 760555 |
| Einband: | Gebunden |
| Autor: | Weissman, Joshua |
| Hersteller: |
Dorling Kindersley Ltd.
Alpha (DK) |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 262 x 210 x 25 mm |
| Von/Mit: | Joshua Weissman |
| Erscheinungsdatum: | 14.09.2021 |
| Gewicht: | 1,145 kg |
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