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"…can we please stop with the barrage of 2.3 second meals that only need 1 ingredient? I get it…we're busy. But let's refocus on the fact that beautifully crafted burgers don't grow on trees."
Ironically this sounds a lot like he's trying to convince you to cook, but he's really not. Is this selling the cookbook? The point is that the food in this book is an invitation that speaks for itself. Great cooking does, and should, take time. Now is the time to double down and get your head in the cooking game. Or you know, don't. Maybe get someone else to cook this stuff for you…that works too.
How can you know if something is your favorite if 50 to 80 percent of the stuff you've been eating was made by someone else? Butter, condiments, cheese, pickles, patties, and buns. For a superior and potentially even life-changing experience, you can (and should, to be honest) make these from scratch. Create the building blocks necessary to make the greatest meal of your life.
While you're at it, give it the Joshua Weissman-or your own-twist. As Joshua would say, "If you don't like blue cheese, then don't use blue cheese." From simple staples to gourmet to deep-fried, you are the master of your own kitchen, and you'll make it all, on your terms.
With no regrets, excuses, or apologies, Joshua Weissman will instruct you how with his irreverent humor, a little bit of light razzing, and over 100 perfectly delectable recipes.
If you love to host and entertain; if you like a good project; if you crave control of your food; if fast food or the frozen aisle or the super-fast-super-easy cookbook keep letting your tastebuds down; then Joshua Weissman: An Unapologetic Cookbook is your ideal kitchen companion.
"…can we please stop with the barrage of 2.3 second meals that only need 1 ingredient? I get it…we're busy. But let's refocus on the fact that beautifully crafted burgers don't grow on trees."
Ironically this sounds a lot like he's trying to convince you to cook, but he's really not. Is this selling the cookbook? The point is that the food in this book is an invitation that speaks for itself. Great cooking does, and should, take time. Now is the time to double down and get your head in the cooking game. Or you know, don't. Maybe get someone else to cook this stuff for you…that works too.
How can you know if something is your favorite if 50 to 80 percent of the stuff you've been eating was made by someone else? Butter, condiments, cheese, pickles, patties, and buns. For a superior and potentially even life-changing experience, you can (and should, to be honest) make these from scratch. Create the building blocks necessary to make the greatest meal of your life.
While you're at it, give it the Joshua Weissman-or your own-twist. As Joshua would say, "If you don't like blue cheese, then don't use blue cheese." From simple staples to gourmet to deep-fried, you are the master of your own kitchen, and you'll make it all, on your terms.
With no regrets, excuses, or apologies, Joshua Weissman will instruct you how with his irreverent humor, a little bit of light razzing, and over 100 perfectly delectable recipes.
If you love to host and entertain; if you like a good project; if you crave control of your food; if fast food or the frozen aisle or the super-fast-super-easy cookbook keep letting your tastebuds down; then Joshua Weissman: An Unapologetic Cookbook is your ideal kitchen companion.
He has an abounding love of food and proper technique. After nearly a decade of cooking professionally, his passion has been fueled by working with some of the greatest fine dining restaurants in the south-central region of the US. He notably cooked at the James Beard Award–winning restaurant Uchiko, where he spent time focusing on the finest details of cuisine, training other cooks and chefs, and diving deep into the territory of precise Japanese cookery and fermentation.
Joshua can be seen chopping it up for millions of fans on his popular Youtube channel, Facebook, TikTok, and Instagram. He currently resides in Texas and plans to push the world of food farther than it has ever gone before.
PLATFORM Joshua Weissman has a unique niche and engaged audience. His YouTube follower count has grown from 100 thousand to 3 million in about a year. Many of his videos go viral (ex., Popeyes Chicken Sandwich has 7.3M views; How to Make Proper Croissants has 5.7M views).
IMAGERY Every recipe in the book will be photographed.
DISCOVERABILITY When you search "fermenting vegetables" on YouTube, Joshua is the third return. When searching "making butter," he is the third return. "Making spices" is the first return. "How to make sourdough bread" is the third return.
TRENDING Homemade fermentations, sourdough breads, and all things cultured are trending. People enjoy these sorts of longer-term, slow cooking projects.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Kochen & Backen |
| Rubrik: | Essen & Trinken |
| Thema: | Themenkochbücher |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781615649983 |
| ISBN-10: | 1615649980 |
| Sprache: | Englisch |
| Herstellernummer: | 760555 |
| Einband: | Gebunden |
| Autor: | Weissman, Joshua |
| Hersteller: |
Dorling Kindersley Ltd.
Alpha (DK) |
| Maße: | 262 x 210 x 25 mm |
| Von/Mit: | Joshua Weissman |
| Erscheinungsdatum: | 14.09.2021 |
| Gewicht: | 1,145 kg |
He has an abounding love of food and proper technique. After nearly a decade of cooking professionally, his passion has been fueled by working with some of the greatest fine dining restaurants in the south-central region of the US. He notably cooked at the James Beard Award–winning restaurant Uchiko, where he spent time focusing on the finest details of cuisine, training other cooks and chefs, and diving deep into the territory of precise Japanese cookery and fermentation.
Joshua can be seen chopping it up for millions of fans on his popular Youtube channel, Facebook, TikTok, and Instagram. He currently resides in Texas and plans to push the world of food farther than it has ever gone before.
PLATFORM Joshua Weissman has a unique niche and engaged audience. His YouTube follower count has grown from 100 thousand to 3 million in about a year. Many of his videos go viral (ex., Popeyes Chicken Sandwich has 7.3M views; How to Make Proper Croissants has 5.7M views).
IMAGERY Every recipe in the book will be photographed.
DISCOVERABILITY When you search "fermenting vegetables" on YouTube, Joshua is the third return. When searching "making butter," he is the third return. "Making spices" is the first return. "How to make sourdough bread" is the third return.
TRENDING Homemade fermentations, sourdough breads, and all things cultured are trending. People enjoy these sorts of longer-term, slow cooking projects.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Kochen & Backen |
| Rubrik: | Essen & Trinken |
| Thema: | Themenkochbücher |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781615649983 |
| ISBN-10: | 1615649980 |
| Sprache: | Englisch |
| Herstellernummer: | 760555 |
| Einband: | Gebunden |
| Autor: | Weissman, Joshua |
| Hersteller: |
Dorling Kindersley Ltd.
Alpha (DK) |
| Maße: | 262 x 210 x 25 mm |
| Von/Mit: | Joshua Weissman |
| Erscheinungsdatum: | 14.09.2021 |
| Gewicht: | 1,145 kg |
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