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* A complete guide to modern international marketing research techniques by two pioneers in the field.
* Authoritative coverage of all the latest electronic research techniques.
* A complete guide to modern international marketing research techniques by two pioneers in the field.
* Authoritative coverage of all the latest electronic research techniques.
Susan P. Douglas is the Paganelli-Bull Professor of Marketing and International Business at New York University's Stern School of Business. She received her Ph.D from the University of Pennsylvania. Prior to joining New York University, Professor Douglas taught at centre HEC, Jouy-en-Josas, France and was a faculty member of the European Institute for Advanced Studies in Management in Brussels.
* Designing International Marketing Research
* Secondary Data Sources
* Uses of Secondary Data
* Structuring Primary Data Collection
* Establishing Comparability of Multi-country Data
* Non-Survey Data Collection Techniques
* Survey Research: Instrument Design
* Sampling and Data Collection Procedures
* Multi-Country Scale Development
* Analysis of Multi-Country Data
* Assessing Differences in the Structure of Variables
* The International Marketing Information System
* Challenges Facing International Marketing Researchers
* Future Directions in International Marketing Research
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 528 |
| Inhalt: | 524 S. |
| ISBN-13: | 9780470010952 |
| ISBN-10: | 0470010959 |
| Sprache: | Englisch |
| Herstellernummer: | 14501095000 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Craig, C Samuel
Douglas, Susan P |
| Auflage: | 3rd Revised edition |
| Hersteller: |
John Wiley & Sons
Turner Publishing Company |
| Maße: | 237 x 190 x 32 mm |
| Von/Mit: | C Samuel Craig (u. a.) |
| Erscheinungsdatum: | 01.05.2005 |
| Gewicht: | 1,084 kg |
Susan P. Douglas is the Paganelli-Bull Professor of Marketing and International Business at New York University's Stern School of Business. She received her Ph.D from the University of Pennsylvania. Prior to joining New York University, Professor Douglas taught at centre HEC, Jouy-en-Josas, France and was a faculty member of the European Institute for Advanced Studies in Management in Brussels.
* Designing International Marketing Research
* Secondary Data Sources
* Uses of Secondary Data
* Structuring Primary Data Collection
* Establishing Comparability of Multi-country Data
* Non-Survey Data Collection Techniques
* Survey Research: Instrument Design
* Sampling and Data Collection Procedures
* Multi-Country Scale Development
* Analysis of Multi-Country Data
* Assessing Differences in the Structure of Variables
* The International Marketing Information System
* Challenges Facing International Marketing Researchers
* Future Directions in International Marketing Research
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 528 |
| Inhalt: | 524 S. |
| ISBN-13: | 9780470010952 |
| ISBN-10: | 0470010959 |
| Sprache: | Englisch |
| Herstellernummer: | 14501095000 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Craig, C Samuel
Douglas, Susan P |
| Auflage: | 3rd Revised edition |
| Hersteller: |
John Wiley & Sons
Turner Publishing Company |
| Maße: | 237 x 190 x 32 mm |
| Von/Mit: | C Samuel Craig (u. a.) |
| Erscheinungsdatum: | 01.05.2005 |
| Gewicht: | 1,084 kg |
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