International Business Strategy | Taschenbuch

Cover: 9781108738378 | International Business Strategy | Alain Verbeke (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Now in its third edition, this core textbook combines analytical rigour and true managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

Über den Autor

Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA). He is also an adjunct professor at the Solvay Business School, University of Brussels - VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies - JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).

Inhaltsverzeichnis

List of figures; List of tables; About the authors; Foreword from Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts; 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational network; Part II. Functional Issues; 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing;10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy; 11. Entry mode dynamics 1: Foreign distributors; 12. Entry mode dynamics 2: Strategic alliance partners; 13. Entry mode dynamics 3: Mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16. Multinational entrepreneurship; 17A. International strategies of corporate social responsibility; 17B. International strategies of corporate environmental sustainability; Conclusion: The true foundations of global corporate success; Notes; Index.

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781108738378
ISBN-10:	1108738370
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Verbeke, Alain Lee, I. H. Ian
Auflage:	3rd edition
Hersteller:	Cambridge University Pr.
Abbildungen:	Worked examples or Exercises
Maße:	242 x 169 x 24 mm
Von/Mit:	Alain Verbeke (u. a.)
Erscheinungsdatum:	09.12.2021
Gewicht:	1,004 kg

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