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Cover: 9781398614031 | Cultural Intelligence for Marketers | Anastasia Karklina Gabriel
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Cultural Intelligence for Marketers
Building an Inclusive Marketing Strategy
Taschenbuch von Anastasia Karklina Gabriel
Sprache: Englisch

39,10 €*

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Beschreibung
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Über den Autor
Dr. Anastasia Karklina Gabriel is a cultural theorist and strategist who specializes in inclusive marketing. Currently a cultural intelligence lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world's top brands at agencies like Wieden+Kennedy, McCann, Kantar and Dentsu Creative. A lifelong activist, she helps brands increase cultural fluency and leverage a socially conscious approach to cultural strategy and innovation. Her activism has been covered in The New York Times, The Washington Post, USA Today and WSJ. Dr. Gabriel is based in New York City, New York.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398614031
ISBN-10: 1398614033
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gabriel, Anastasia Karklina
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 154 x 18 mm
Von/Mit: Anastasia Karklina Gabriel
Erscheinungsdatum: 03.03.2024
Gewicht: 0,432 kg
Artikel-ID: 127164744
Über den Autor
Dr. Anastasia Karklina Gabriel is a cultural theorist and strategist who specializes in inclusive marketing. Currently a cultural intelligence lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world's top brands at agencies like Wieden+Kennedy, McCann, Kantar and Dentsu Creative. A lifelong activist, she helps brands increase cultural fluency and leverage a socially conscious approach to cultural strategy and innovation. Her activism has been covered in The New York Times, The Washington Post, USA Today and WSJ. Dr. Gabriel is based in New York City, New York.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398614031
ISBN-10: 1398614033
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gabriel, Anastasia Karklina
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 154 x 18 mm
Von/Mit: Anastasia Karklina Gabriel
Erscheinungsdatum: 03.03.2024
Gewicht: 0,432 kg
Artikel-ID: 127164744
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