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Cover: 9781398614031 | Cultural Intelligence for Marketers | Anastasia Karklina Gabriel
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Cultural Intelligence for Marketers
Building an Inclusive Marketing Strategy
Taschenbuch von Anastasia Karklina Gabriel
Sprache: Englisch

35,95 €*

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Beschreibung
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Über den Autor
Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 262
ISBN-13: 9781398614031
ISBN-10: 1398614033
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gabriel, Anastasia Karklina
Hersteller: Kogan Page
Maße: 229 x 154 x 18 mm
Von/Mit: Anastasia Karklina Gabriel
Erscheinungsdatum: 03.03.2024
Gewicht: 0,432 kg
preigu-id: 127164744
Über den Autor
Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 262
ISBN-13: 9781398614031
ISBN-10: 1398614033
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gabriel, Anastasia Karklina
Hersteller: Kogan Page
Maße: 229 x 154 x 18 mm
Von/Mit: Anastasia Karklina Gabriel
Erscheinungsdatum: 03.03.2024
Gewicht: 0,432 kg
preigu-id: 127164744
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