Deepan Siddhu Nagarajan is an engineer, marketer, and blogger who loves coffee. He works with Ripple Links as a Social Media Manager. As a marketer, he has worked with some of the world's largest brands and with several exciting startups in their most successful social media, SEO, SEM, content, and key infl uencer marketing campaigns. As an engineer, he has worked with India's largest telecommunication service providers and equipment manufacturers. Deepan is also the founder of Digit-O-Metry, an online knowledge storehouse aimed at educating people with the best practices of modern marketing methodologies. Apart from being certifi ed by renowned authorities such as HubSpot, Cambridge, IAMAI, NSE, and RAI in several educational disciplines, Deepan is also a featured contributor on top websites such as Business2Community, Memeburn, and Social Samosa. An avid reader, passionate blogger, public speaker, and a great listener, Deepan spends his leisure time blogging, training passionate students, and playing badminton. He holds a postgraduate degree in Telecommunications and IT Management and an engineering degree in Electrical and Electronics from Anna University, Chennai.