Influencer Marketing Strategy | Taschenbuch

Cover: 9781398615236 | Influencer Marketing Strategy | Gordon Glenister | Taschenbuch | 2024

Rückseite: 9781398615236 | Influencer Marketing Strategy | Gordon Glenister | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

Über den Autor

Gordon Glenister, based in Cambridge, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association, and has over 25 years' experience in promotional marketing. He is the host of 2 podcasts Influence, the global podcast that shines a spotlight on influencer marketing and Growing your Influence online. He runs his own consultancy and regularly speaks around the world on influencer marketing and membership Gordon runs his own influencer course - helping individuals become influencers. Gordon Glenister was previously Director General of the British Promotional Merchandise Association for 11 years.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: What is influencer marketing?; Chapter - 02: The major platforms for influencer marketing; Chapter - 03: Creating your strategic framework; Chapter - 04: The legal impacts of influencer marketing; Chapter - 05: Working with influencers; Chapter - 06: Finding influencers; Chapter - 07: Creating an ambassador programme; Chapter - 08: Influencer marketing around the world; Chapter - 09: The future of influencer marketing; Chapter - 10: Understanding analytics and measurement; Chapter - 11: Case studies; Chapter - 12: Appendix 1 - directory of influencer marketing platforms, platforms and influencer events; Chapter - 13: Appendix 2 - glossary of terms;

Details

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398615236
ISBN-10:	1398615234
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Glenister, Gordon
Auflage:	2. Auflage
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 23 mm
Von/Mit:	Gordon Glenister
Erscheinungsdatum:	03.07.2024
Gewicht:	0,81 kg