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Beschreibung
Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.
Über den Autor
Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, [...]
Inhaltsverzeichnis
Preface to the second edition; Preface from the first edition; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising and related market strategies; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D and Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation in intermediated product markets; Appendix A. Game theory; Appendix B. Competition policy; Solutions to end-of-chapter exercises; Index.
Details
Erscheinungsjahr: | 2015 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781107687899 |
ISBN-10: | 1107687896 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Belleflamme, Paul
Peitz, Martin |
Auflage: | 2nd edtion |
Hersteller: | Cambridge University Pr. |
Abbildungen: | 61 colour illus. 20 tables 66 exercises |
Maße: | 254 x 203 x 44 mm |
Von/Mit: | Paul Belleflamme (u. a.) |
Erscheinungsdatum: | 28.08.2015 |
Gewicht: | 1,933 kg |
Über den Autor
Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, [...]
Inhaltsverzeichnis
Preface to the second edition; Preface from the first edition; Part I. Getting Started: 1. What is 'Markets and Strategies'?; 2. Firms, consumers and the market; Part II. Market Power: 3. Static imperfect competition; 4. Dynamic aspects of imperfect competition; Part III. Sources of Market Power: 5. Product differentiation; 6. Advertising and related market strategies; 7. Consumer inertia; Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing; 9. Menu pricing; 10. Intertemporal price discrimination; 11. Bundling; Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals; 13. Marketing tools for experience goods; Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion; 15. Horizontal mergers; 16. Strategic incumbents and entry; 17. Vertically related markets; Part VII. R&D and Intellectual Property: 18. Innovation and R&D; 19. Intellectual property; Part VIII. Networks, Standards and Systems: 20. Markets with network goods; 21. Strategies for network goods; Part IX. Market Intermediation: 22. Markets with intermediated goods; 23. Information and reputation in intermediated product markets; Appendix A. Game theory; Appendix B. Competition policy; Solutions to end-of-chapter exercises; Index.
Details
Erscheinungsjahr: | 2015 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781107687899 |
ISBN-10: | 1107687896 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Belleflamme, Paul
Peitz, Martin |
Auflage: | 2nd edtion |
Hersteller: | Cambridge University Pr. |
Abbildungen: | 61 colour illus. 20 tables 66 exercises |
Maße: | 254 x 203 x 44 mm |
Von/Mit: | Paul Belleflamme (u. a.) |
Erscheinungsdatum: | 28.08.2015 |
Gewicht: | 1,933 kg |
Warnhinweis