Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Über den Autor

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling

James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788602518
ISBN-10: 178860251X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Cash, Paul
Trezona, James
Hersteller: Practical Inspiration Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 213 x 138 x 17 mm
Von/Mit: Paul Cash (u. a.)
Erscheinungsdatum: 27.04.2021
Gewicht: 0,286 kg
Artikel-ID: 119252605

Ähnliche Produkte

Broschüre

9,11 €*

Lieferzeit 1-2 Werktage