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Sprache:
Englisch
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Beschreibung
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Über den Autor
Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling
James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Details
Erscheinungsjahr: | 2021 |
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Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781788602518 |
ISBN-10: | 178860251X |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Cash, Paul
Trezona, James |
Hersteller: | Practical Inspiration Publishing |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 213 x 138 x 17 mm |
Von/Mit: | Paul Cash (u. a.) |
Erscheinungsdatum: | 27.04.2021 |
Gewicht: | 0,286 kg |