Ashley Faus: Human-Centered Marketing

Cover: 9781398619388 | Human-Centered Marketing | Ashley Faus | Taschenbuch | Englisch | 2025

Rückseite: 9781398619388 | Human-Centered Marketing | Ashley Faus | Taschenbuch | Englisch | 2025

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Sprache: Englisch

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Beschreibung

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.

Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future. Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.

Über den Autor

Ashley Faus

Inhaltsverzeichnis

Chapter - 01: Trust - the foundation that fuels business outcomes; Chapter - 02: Content strategy - the right message to the right people; Chapter - 03: Elements of the playground; Chapter - 04: Tactics to increase reach, engagement, and conversion; Chapter - 05: Metrics - from Owned to omni-channel; Chapter - 06: The social media spectrum; Chapter - 07: Engage in conversations on social media; Chapter - 08: The power of community - online and offline; Chapter - 09: Thought leadership; Chapter - 10: Four pillars of thought leadership; Chapter - 11: Evolve the marketing mix; Chapter - 12: Build thought leaders; Chapter - 13: Conclusion;

Erscheinungsjahr:	2025
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398619388
ISBN-10:	1398619388
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Faus, Ashley
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Ashley Faus
Erscheinungsdatum:	03.05.2025
Gewicht:	0,394 kg