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Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
- 1.: Evidence-based marketing
- 2.: How brands grow
- 3.: How to grow your customer base
- 4.: Which buyers matter most?
- 5.: Our buyers are different
- 6.: Who do you really compete with?
- 7.: Passionate consumer commitment
- 8.: Differentiation vs. Distinctiveness
- 9.: How advertising really works
- 10.: What price promotions really do
- 11.: How loyalty programs affect loyalty
- 12.: The Big Story: Competing for sales with mental and physical availability
- Epilogue
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 228 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780195573565 |
| ISBN-10: | 0195573560 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Sharp, Byron |
| Hersteller: | Oxford University Press |
| Abbildungen: | Illustrations |
| Maße: | 160 x 233 x 22 mm |
| Von/Mit: | Byron Sharp |
| Erscheinungsdatum: | 29.12.2015 |
| Gewicht: | 0,6 kg |
Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
- 1.: Evidence-based marketing
- 2.: How brands grow
- 3.: How to grow your customer base
- 4.: Which buyers matter most?
- 5.: Our buyers are different
- 6.: Who do you really compete with?
- 7.: Passionate consumer commitment
- 8.: Differentiation vs. Distinctiveness
- 9.: How advertising really works
- 10.: What price promotions really do
- 11.: How loyalty programs affect loyalty
- 12.: The Big Story: Competing for sales with mental and physical availability
- Epilogue
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 228 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780195573565 |
| ISBN-10: | 0195573560 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Sharp, Byron |
| Hersteller: | Oxford University Press |
| Abbildungen: | Illustrations |
| Maße: | 160 x 233 x 22 mm |
| Von/Mit: | Byron Sharp |
| Erscheinungsdatum: | 29.12.2015 |
| Gewicht: | 0,6 kg |
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