Nir Eyal: Hooked | Buch

Cover: 9780241184837 | Hooked | How to Build Habit-Forming Products | Nir Eyal (u. a.) | Buch

Rückseite: 9780241184837 | Hooked | How to Build Habit-Forming Products | Nir Eyal (u. a.) | Buch

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Sprache: Englisch

Originalsprache: Englisch

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Beschreibung

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Über den Autor

Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Erscheinungsjahr:	2014
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	242 S.
ISBN-13:	9780241184837
ISBN-10:	0241184835
Sprache:	Englisch
Originalsprache:	Englisch
Einband:	Gebunden
Autor:	Eyal, Nir Hoover, Ryan
Hersteller:	Penguin Books Ltd (UK) Portfolio
Verantwortliche Person für die EU:	Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße:	206 x 140 x 27 mm
Von/Mit:	Nir Eyal (u. a.)
Erscheinungsdatum:	06.11.2014
Gewicht:	0,326 kg