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Housework and Housewives in Modern American Advertising
Married to the Mop
Taschenbuch von Jessamyn Neuhaus
Sprache: Englisch

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Beschreibung
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Über den Autor
Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.
Zusammenfassung
An innovative approach to house the argument historically advertising agencies and their clients have depicted homemaking as a feminine ideal that persists today
Inhaltsverzeichnis
The Laundry Room The Bathroom The Kitchen The Living Room
Details
Medium: Taschenbuch
Inhalt: xii
273 S.
ISBN-13: 9781137347237
ISBN-10: 1137347236
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Neuhaus, Jessamyn
Auflage: 2011 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan Us
Maße: 211 x 140 x 25 mm
Von/Mit: Jessamyn Neuhaus
Erscheinungsdatum: 27.08.2013
Gewicht: 0,34 kg
Artikel-ID: 105990844
Über den Autor
Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.
Zusammenfassung
An innovative approach to house the argument historically advertising agencies and their clients have depicted homemaking as a feminine ideal that persists today
Inhaltsverzeichnis
The Laundry Room The Bathroom The Kitchen The Living Room
Details
Medium: Taschenbuch
Inhalt: xii
273 S.
ISBN-13: 9781137347237
ISBN-10: 1137347236
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Neuhaus, Jessamyn
Auflage: 2011 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan Us
Maße: 211 x 140 x 25 mm
Von/Mit: Jessamyn Neuhaus
Erscheinungsdatum: 27.08.2013
Gewicht: 0,34 kg
Artikel-ID: 105990844
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