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Beschreibung

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Über den Autor

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Inhaltsverzeichnis
1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue Management 8. Market Data for Hotel Revenue Management 9. Restaurant Revenue Management: Basic Concepts 10. Restaurant Revenue Management: Advanced Demand Management Concepts 11. Restaurant Revenue Management: Advanced Supply Management Concepts 12. Function Space Optimization 13. Cruise Revenue Management 14. Total Revenue Management 15. Revenue Management: Hotel Owner's Perspective
Details
Erscheinungsjahr: 2020
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781771888882
ISBN-10: 1771888881
Sprache: Englisch
Einband: Gebunden
Redaktion: Szende, Peter
Hersteller: Apple Academic Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 260 x 183 x 32 mm
Von/Mit: Peter Szende
Erscheinungsdatum: 24.11.2020
Gewicht: 1,159 kg
Artikel-ID: 130989566

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