Marc Andrews: Hidden Persuasion | Taschenbuch

Cover: 9789063695316 | Hidden Persuasion | Marc Andrews (u. a.) | Taschenbuch | 192 S. | 2019

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Sprache: Englisch

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Beschreibung

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages. The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.

Über den Autor

Marc Andrews is a psychologist, art director and designer. He holds a master's degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design. In Design, he earned his master's degree (with honours) by exploring the rhetorical, semiotical, and psychological dimensions of visual argumentation. Since 2008, he has been a partner of andrews:degen ([...]), a creative agency for visual communication in Amsterdam. In addition, he teaches Design Psychology and Design Theory in The Netherlands, and has provided lectures and workshops on social design at several international design academies.

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	192 S.
ISBN-13:	9789063695316
ISBN-10:	9063695314
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Andrews, Marc Leeuwen, Matthijs van Baaren, Rick van
Hersteller:	BIS Publishers BIS Publishers B.V.
Maße:	231 x 174 x 18 mm
Von/Mit:	Marc Andrews (u. a.)
Erscheinungsdatum:	15.04.2019
Gewicht:	0,511 kg

Artikel-ID: 115023560

Über den Autor

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	192 S.
ISBN-13:	9789063695316
ISBN-10:	9063695314
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Andrews, Marc Leeuwen, Matthijs van Baaren, Rick van
Hersteller:	BIS Publishers BIS Publishers B.V.
Maße:	231 x 174 x 18 mm
Von/Mit:	Marc Andrews (u. a.)
Erscheinungsdatum:	15.04.2019
Gewicht:	0,511 kg