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Hearing the Voice of the Customer
Taschenbuch von Bill Inmon
Sprache: Englisch

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Beschreibung
Increase the awareness of your customer's behavior to survive and excel within your industry.
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:

The ability to acquire, store, and manage huge amounts of data

The ability to read and understand text in a computerized environment

The ability to visualize data

This book answers important questions such as:

Where is the voice of the customer heard?

How does the corporation find and capture the voice of the customer?

How is the voice of the customer actually interpreted and understood?

How do you cope with the volume of messages the customer is sending you?

How do you separate noise from the important messages?

How do you analyze the composite voice of the customer over thousands of customers?

How do you reduce the voice of the customer to a visual format that is understood by management?

How do you know when the message the customer is sending changes?

After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Increase the awareness of your customer's behavior to survive and excel within your industry.
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:

The ability to acquire, store, and manage huge amounts of data

The ability to read and understand text in a computerized environment

The ability to visualize data

This book answers important questions such as:

Where is the voice of the customer heard?

How does the corporation find and capture the voice of the customer?

How is the voice of the customer actually interpreted and understood?

How do you cope with the volume of messages the customer is sending you?

How do you separate noise from the important messages?

How do you analyze the composite voice of the customer over thousands of customers?

How do you reduce the voice of the customer to a visual format that is understood by management?

How do you know when the message the customer is sending changes?

After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.
Details
Erscheinungsjahr: 2018
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781634623315
ISBN-10: 1634623312
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Inmon, Bill
Hersteller: Technics Publications
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 9 mm
Von/Mit: Bill Inmon
Erscheinungsdatum: 18.01.2018
Gewicht: 0,242 kg
Artikel-ID: 111142116
Details
Erscheinungsjahr: 2018
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781634623315
ISBN-10: 1634623312
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Inmon, Bill
Hersteller: Technics Publications
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 9 mm
Von/Mit: Bill Inmon
Erscheinungsdatum: 18.01.2018
Gewicht: 0,242 kg
Artikel-ID: 111142116
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