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Beschreibung
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Über den Autor
Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
Details
Erscheinungsjahr: | 2011 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781422161982 |
ISBN-10: | 1422161986 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Li, Charlene
Bernoff, Josh |
Auflage: | Expanded, Revised edition |
Hersteller: | Harvard Business Review Press |
Maße: | 211 x 141 x 24 mm |
Von/Mit: | Charlene Li (u. a.) |
Erscheinungsdatum: | 24.05.2011 |
Gewicht: | 0,355 kg |
Über den Autor
Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
Details
Erscheinungsjahr: | 2011 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781422161982 |
ISBN-10: | 1422161986 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Li, Charlene
Bernoff, Josh |
Auflage: | Expanded, Revised edition |
Hersteller: | Harvard Business Review Press |
Maße: | 211 x 141 x 24 mm |
Von/Mit: | Charlene Li (u. a.) |
Erscheinungsdatum: | 24.05.2011 |
Gewicht: | 0,355 kg |
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