88,99 €
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
Part I: The decision whether to internationalize
- Global marketing in the firm
- Initiation of internationalization
- Internationalization theories
- Development of the firm's international competitiveness
Part II: Deciding which markets to enter
Global marketing research The political and economic environment The sociocultural environment The international market selection process Part II Case studiesPart III: Market entry strategies
Some approaches to the choice of entry mode Export modes Intermediate modes Hierarchical modes International sourcing decisions and the role of the subsupplier Part III Case studiesPart IV: Designing the global marketing programme
Product decisions Pricing decisions and terms of doing business Distribution decisions Communication decisions (promotion strategies) Part IV Case studiesPart V: Implementing and coordinating the global marketing programme
Cross-cultural sales negotiations Organization and control of the global marketing programme Part V Case studies IndexPart I: The decision whether to internationalize
- Global marketing in the firm
- Initiation of internationalization
- Internationalization theories
- Development of the firm's international competitiveness
Part II: Deciding which markets to enter
Global marketing research The political and economic environment The sociocultural environment The international market selection process Part II Case studiesPart III: Market entry strategies
Some approaches to the choice of entry mode Export modes Intermediate modes Hierarchical modes International sourcing decisions and the role of the subsupplier Part III Case studiesPart IV: Designing the global marketing programme
Product decisions Pricing decisions and terms of doing business Distribution decisions Communication decisions (promotion strategies) Part IV Case studiesPart V: Implementing and coordinating the global marketing programme
Cross-cultural sales negotiations Organization and control of the global marketing programme Part V Case studies Index| Erscheinungsjahr: | 2020 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292251806 |
| ISBN-10: | 1292251808 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hollensen, Svend |
| Auflage: | 8 ed |
| Hersteller: | PEARSON |
| Verantwortliche Person für die EU: | preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 264 x 197 x 32 mm |
| Von/Mit: | Svend Hollensen |
| Erscheinungsdatum: | 13.01.2020 |
| Gewicht: | 1,542 kg |
Ähnliche Produkte
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen