Get Together: How to Build a Community wit...

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Beschreibung

BRAND BUILDERS: Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto have shaped community strategy for some of the world’s best-known businesses, including Nike, Porsche, Substack, Instagram, IDEO, StoryCorps, and CreativeMornings. Get Together is a culmination of their research and insight.
MEDIA-SAVVY AUTHORS: People & Company have been featured in and invited to speak at the New York Times, Fast Company, the Washington Post, the Los Angeles Times, First Round Review, and others.
WIDESPREAD APPEAL: The community-building strategies the authors outline are as relevant to startup founders and business leaders as they are to marketers, designers, filmmakers, and political organizers—and anyone else looking to cultivate a passionate community, online or offline.
ENGAGED COMMUNITY: Stripe Press has a sizable community of avid fans—who run the gamut from startup founders to executives at some of the world’s largest companies—who eagerly await each new title. Many readers tweet about our books—the Stripe Press “shelfie” is a genre unto itself—as do the founders of Stripe and many Stripe employees.

BRAND BUILDERS: Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto have shaped community strategy for some of the world’s best-known businesses, including Nike, Porsche, Substack, Instagram, IDEO, StoryCorps, and CreativeMornings. Get Together is a culmination of their research and insight.
MEDIA-SAVVY AUTHORS: People & Company have been featured in and invited to speak at the New York Times, Fast Company, the Washington Post, the Los Angeles Times, First Round Review, and others.
WIDESPREAD APPEAL: The community-building strategies the authors outline are as relevant to startup founders and business leaders as they are to marketers, designers, filmmakers, and political organizers—and anyone else looking to cultivate a passionate community, online or offline.
ENGAGED COMMUNITY: Stripe Press has a sizable community of avid fans—who run the gamut from startup founders to executives at some of the world’s largest companies—who eagerly await each new title. Many readers tweet about our books—the Stripe Press “shelfie” is a genre unto itself—as do the founders of Stripe and many Stripe employees.

Über den Autor

Bailey Richardson brings her expertise as a storyteller and researcher to People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Richardson has helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. She lives in New York.

Inhaltsverzeichnis

Why build a community?

I Spark the flame: Getting together
1. Pinpoint your people
2. Do something together
3. Get people talking

II Stoke the fire: Sticking together
4. Attract new folks
5. Cultivate your identity
6. Pay attention to who keeps showing up

III Pass the torch: Growing together
7. Create more leaders
8. Supercharge your leaders
9. Celebrate together
What’s next for your community?Appendix

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781732265196
ISBN-10:	1732265194
Sprache:	Englisch
Einband:	Gebunden
Autor:	Richardson, Bailey Huynh, Kevin Sotto, Kai Elmer
Hersteller:	Stripe Matter, Inc.
Maße:	235 x 157 x 23 mm
Von/Mit:	Bailey Richardson (u. a.)
Erscheinungsdatum:	20.08.2019
Gewicht:	0,584 kg

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